If a $100 scan of your heart and the arteries around it could show hidden heart disease, or at least the early warning for future heart disease, would you want to have it done? Even if you feel fine?
About 28,000 people in Minnesota have embraced the opportunity since 1999, when Abbott Northwestern Hospital in Minneapolis became the first in the Twin Cities to offer CT scans that spot calcium in coronary arteries.
As health providers shift to more preventive measures to control costs, hospitals such as Abbott Northwestern are focusing more of their patient marketing on their ability to use technology to see inside the body in greater detail than ever.
But the push for more scans has only heightened the debate over whether they are necessary for many of the people who get them.
At Abbott's Minneapolis Heart Institute, officials are quick to point to the early warning benefits for people considered at low to intermediate risk of heart disease, highlighting their service, called HeartScan, which measures calcium deposits in arteries around the heart. Calcium in the coronary arteries is one of the best indicators of potential heart trouble, said Dr. Thomas Knickelbine, director of preventive cardiology at Abbott Northwestern.
"We can show them this and say: 'Did I get your attention now?'" Knickelbine said of the scans, prompting people to take action to improve their health.
Still, the practice of selling scans to patients who could otherwise be healthy sparks plenty of criticism from some within the medical community. To them, it's another way for hospitals to drive up health care costs -- and boost profits -- with unneeded tests and unwarranted fears.
Gary Schwitzer, publisher of the blog Healthnewsreview.org, said the hospitals are appealing to "the worried well," as they push their scanning services.