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Dear Target board and executives,
I have been an enthusiastic customer of Target for almost 40 years precisely because of your well-earned reputation as a generous and engaged employer and corporate citizen. The groundbreaking work you’ve done as a culture change agent in welcoming LGBTQIA+ community members as employees and customers and in supporting and affirming the lives and work of Black, brown and Indigenous employees, vendors and customers is best in class.
So I was shocked and angered by your decision to step back from your commitment to diversity, equity and inclusion within 36 hours of similar actions being taken by the new federal administration (”Target retreats from its DEI goals,” front page, Jan. 25). What were you thinking? Apart from this being an act of corporate cowardice, how can you possibly believe this will be “good for business”?
I strongly encourage you to reconsider this decision and reinstate all DEI initiatives, practices and commitments immediately. It’s not the mistake, it’s the recovery. Until then, my family and dozens of our friends will not be shopping at Target.
Your former customer,
Cheryl Persigehl, Minneapolis