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TV ratings show it's still 'State of Hockey' -- but Wolves close gap on Wild

After the Timberwolves’ regular season ended, Fox Sports North put out a news release about the team’s relatively strong television performance this year.

The Wolves had a 2.6 rating in the Minneapolis-St. Paul market on FSN this season, up 78 percent over a year ago. The improvement from 31 to 47 wins and the team’s dramatic, ultimately successful push for its first postseason berth since 2004 surely played a role in that.

I don’t recall seeing a similar release on the Wild this season — it’s entirely possible I missed it — but Sports Business Daily filled in the gap nicely with a recent piece on local NHL TV ratings this season.

Per that report, the Wild had a 3.43 rating on FSN — down 22 percent from the previous year. I’m not overly surprised by the decrease. Even as the Wild churned toward a sixth consecutive playoff berth, it wasn’t an overly compelling or different team than we had seen in past years. On nights when both the Wild and Wolves were televised on FSN and FSN+, the Wild might have lost some battles it previously won given increased interest in the Wolves.

So as far as TV ratings go, this is still the State of Hockey. But the gap has narrowed considerably.

Assuming this year’s numbers are accurate, if the Wolves improved by 78 percent to 2.6, that means their rating for the 2016-17 season was 1.46.

And if the Wild decreased 22 percent to 3.43, it means Minnesota’s rating in 2016-17 was 4.40.

A rating point in the Minneapolis-St. Paul market represents 17,600 households.

So a season ago, the Wild TV ratings were three times as high as the Wolves’ ratings. Roughly 25,600 viewers watched the Wolves on FSN on average per game, and 77,400 viewers watched the Wild.

This year? 45,700 watched the Wolves and 60,300 watched the Wild on average.

It added up to a net-gain for FSN spanning both teams, with 103,000 viewers per game combined a season ago and 106,000 this year.

And the other good news for the Wild (and FSN) is that, per Sports Business Daily, the Wild ranked fourth among the 22 U.S. markets for which local TV data is available.

Baker Mayfield remakes classic Favre draft photo, wins the Internet

We don’t know yet where Oklahoma quarterback Baker Mayfield will end up being selected in this year’s NFL draft.

Chances are, it will be very high.

And regardless of any future riches coming his way, Mayfield is already a draft winner in one sense.

On Wednesday, he won the Internet. The whole thing. Or at least Twitter.

Mayfield, a confident young man who has been compared in some ways to Brett Favre, tweeted a photo in which he re-created an iconic predraft photo of Favre from 1991.

You’ve likely seen it: Favre in denim shorts (jorts, if you prefer) holding a cordless phone with a bunch of excited folks in the background. If you were creating a time capsule for sports in 1991, this photo would go in it.

Mayfield’s rendition was faithful right down to the jorts.

Even if he doesn’t turn out to be a Favre clone (the Gunslinger went No. 33 overall in the second round to Atlanta, by the way, before being traded early in his career to the Packers), Mayfield will always have this.

TV Listings

Local Schedule

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  • Twins at N.Y. Yankees

    12:05 pm on FSN, 830-AM

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  • Houston at Loons

    7 pm on FSN, 1500-AM

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  • Toronto at Twins

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  • Toronto at Twins

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  • Toronto at Twins

    12:10 pm on FSN, 830-AM

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