As temperatures plunged far below zero across Minnesota amid last week's polar vortex, Xfinity announced Wednesday that it would provide free wireless internet access to anyone within range of thousands of the Comcast-owned company's Wi-Fi hotspots scattered around its Twin Cities coverage area until Friday, Feb. 1.
I decided to test an available hotspot Thursday near my northeast Minneapolis apartment. I found Xfinity's instructions for taking advantage of the service confusing and inadequate, making it difficult to successfully access a free network. My experience also raised questions about how practical it might be for someone to follow those instructions to log on to a free hotspot while experiencing an emergency.
In fact, the hotspot available near my apartment worked exactly like it would during normal weather, when non-Xfinity customers are prompted to pay for the service after one hour. Those who appeared to follow the company's instructions could easily have unwittingly logged on to the wrong kind of hotspot — Xfinity's communications made no reference to multiple types — and they could have been left out in the cold in an emergency without Wi-Fi service. In these cases, the user may not even realize they logged on to a hotspot requiring payment until after the free hour expired.
It wasn't the first time the internet provider said it was making its hotspots free to the public. The company made similar announcements last year during Hurricane Florence, after a gas explosion in Massachusetts, and during northern California's wildfires, generating positive headlines on every occasion.
On Wednesday, Xfinity announced its Minnesota hotspots would be open to the public until Friday, Feb. 1, in a post on Comcast's Twin Cities region website, as well as an e-mail and text messages to customers. The company touted the service as a way for customers and non-customers alike to "stay connected in emergencies or if they lose service as a result of the weather." Users were instructed to "simply select 'xfinitywifi' from the list of available networks" in their Wi-Fi settings and "follow the prompts." All of Xfinity's communications directed people to a map of area hotspots.
But Comcast later confirmed to the Star Tribune that only a portion of its "xfinitywifi" networks were actually made free to the public — and a spokesperson did not dispute that Xfinity's communications and instructions to use its hotspots lacked critical information to help users distinguish between free hotspots and those that were not.
With several hotspots located very close to my apartment, according to Xfinity's map, on the evening of Jan. 31, I selected the lone "xfinitywifi" option from the list of available networks on my iPad and was prompted to create an Xfinity account. I then logged on to the hotspot and activated a complimentary one-hour pass. But when that hour expired at 10:30 p.m., so did the service. I was logged off and received prompts to purchase a new "On Demand" pass with prices starting at $2.95 per hour. No free options were offered.
Dave Nyberg, Comcast's senior manager for external communications based in the Twin Cities, said only Xfinity's "public" hotspots, which include those outdoors or business-based, were made free to the public, but its "residential" hotspots — additional "xfinitywifi" networks created by modems in the homes of its Xfinity customers — were not.