As veteran Minneapolis music promoter Nate Kranz entered the newly renovated Palace Theatre for the umpteenth time, he rattled off his to-do list of the moment: Meet representatives of two arts groups, order more letters for the marquee and secure his very own set of keys to the 101-year-old showplace.
This week, First Avenue's general manager is finally set to open his latest venue. He just needed the keys. That's right — the empire builder had no keys to the new jewel in his expanding Twin Cities musical kingdom.
This foray into downtown St. Paul is a big step up from a decade ago, when First Avenue was on the ropes. The world-famous downtown Minneapolis club temporarily shut down in 2004 during a bankruptcy court battle.
Today, under Kranz's leadership, First Ave promotes at least 1,000 concerts per year — drawing more than 350,000 paying fans — in its main room, adjacent 7th Street Entry and St. Paul's Turf Club, acquired in 2014. Thousands more see First Avenue-presented shows at theaters and clubs around town, and at summer festivals in the Twin Cities and beyond. Hundreds eat and drink daily at the Depot Tavern, which First Ave opened in 2010.
After a $15 million renovation, Kranz is making the biggest move yet in his 19 years at First Avenue. He signed a 15-year management agreement for the Palace, which is owned by the city of St. Paul. Starting Friday with a sold-out concert by hometown hip-hop heroes Atmosphere, First Avenue will stage an additional 50 to 75 shows per year in the venue, with a total capacity of 2,800 people.
On this afternoon in late February, the Palace was filled with disparate workers and a layer of fine dust. A crew was removing scaffolding from the balcony. First Avenue's owner, operations director and head booker were hunkered over their laptops at different spots on a huge center-island bar, cellphones at the ready.
Kranz, cellphone in hand, was preparing for a production tour with representatives from the St. Paul Chamber Orchestra.
"I had no idea what to expect when [architects] said 'suspended deterioration,' " Kranz said, using the architectural term for the raw and exposed elements of the aging but solid Palace, which had been shuttered since 2005.