It's opening day for a new farmers market in Minnetonka and -- following a trend that's taken off in Minnesota -- shoppers flock by the hundreds to buy fresh, local produce.
Awaiting them at a shaded table loaded with strawberries, potatoes, snap beans, green beans, zucchini, onions and herbs is Hmong grower Long Yang. He's brought this bounty from his 40-acre farm in Rosemount where he and his family raise fields of food for the metro area's booming farm market.
"The customers keep coming more and more," said Yang, who can sell most everything he grows at one market or another, seven days a week.
Many of today's growers are selling at more markets than in the past because demand for fresh local food is exploding in Minnesota. In just five years, the number of farmers markets statewide has nearly tripled to about 130, including more than 50 in the metro area. At least two dozen suburbs have one or more, and the big markets of Minneapolis and St. Paul have spawned neighborhood mini-markets at 12 locations. This year alone, new markets opened in Woodbury, Minnetonka, New Hope, Inver Grove Heights, Savage and South St. Paul.
Noting a fast upswing in farmers markets nationwide -- from 1,755 to 4,685 over 14 years -- the U.S. Department of Agriculture ranks the Twin Cities with Chicago, Atlanta and Madison, Wis., as the nation's metro hot spots.
In Minnesota, the demand for local foods is so strong that 80 percent of the nearly 300 growers who attended the annual Minnesota Fruit and Vegetable Growers conference this year said they now are selling directly to consumers. That's the opposite of 20 years ago, when most of them sold to wholesalers and stores. And many more farmers are striving to extend Minnesota's growing season -- and their profits -- with a new generation of greenhouses.
Why the boom?
Thriving in part on the nostalgia of long-ago trips to grandma's and grandpa's for fresh food from the garden, customers come to today's farmers markets for the superior taste and health benefits of fruits and vegetables grown nearby.