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Jackie Crosby

Reporter | The generations
phone: 612-673-7335
Jackie Crosby writes about the boomers, GenXers, millennials and beyond.
Recent content from Jackie Crosby
Two business-minded refugees feed the American dream at MSP airport

Two business-minded refugees feed the American dream at MSP airport

After surviving war as children, two business partners have built a fast-growing airport business on family values.
Minneapolis documentary maker is a catalyst for change

Minneapolis documentary maker is a catalyst for change

A Minneapolis documentary filmmaker has made a name for herself by tackling tough topics.
Downsize surprise! Boomers are moving up, remodeling homes

Downsize surprise! Boomers are moving up, remodeling homes

More boomers are choosing to move up and remodel.
Minnesota's youth exodus spells trouble ahead for labor force

Minnesota's youth exodus spells trouble ahead for labor force

Every year since 2002, Minnesota has been losing residents to other states. What’s worse: Young adults are leaving in the greatest numbers.
Edwin Lundie filled his houses with hand-designed touches

Edwin Lundie filled his houses with hand-designed touches

Overshadowed by others, architect/craftsman Edwin Lundie created scores of Minnesota houses notable for their artisanship.
Don't call us old: Baby boomers reject traditional terms for aging

Don't call us old: Baby boomers reject traditional terms for aging

As baby boomers reject traditional terms for aging, businesses and marketers scramble to find the right words.
The first generation of the 21st century is diverse and digital

The first generation of the 21st century is diverse and digital

The first generation of the 21st century is shaping up to be diverse and digital. But are we really going to call it Gen Z?
New generation leads revival of shape-note singing tradition

New generation leads revival of shape-note singing tradition

Young singers are breathing new life into shape note, one of the oldest forms of American music.

Surprise! Retirees 'upsize' housing

A good chunk of the 65-and-older set are moving into larger homes or sinking big bucks into remodeling projects to create the homes of their dreams.

Phone skills a major work hang-up for millennials

Raised on technology, millennials can’t get enough of their phones. They use them to take pictures, rate restaurants, get directions and cash checks — everything,…
National Forest Lodge, where winter reigns

National Forest Lodge, where winter reigns

The National Forest Lodge offers cross-country trails, rustic cabins and piles of snowy fun.
Mayo seeks to dominate with data

Mayo seeks to dominate with data

Mayo Clinic sees the emerging field of big data analytics as a crucial strategy to defend and reinforce its standing as an elite medical institution, particularly as health reform efforts and federal belt-tightening change the way doctors get paid.
Balance tips from boomers to millennials

Balance tips from boomers to millennials

Millennials will soon outnumber baby boomers in the United States, and sometime this year they are expected to become a majority of the workforce. Suddenly, Maple Grove workplace consultant Sarah Sladek is in high demand.

As older Minnesota volunteers leave, who will replace them?

Reliable, longtime volunteers, who were shaped by the Great Depression and WWII, are dying or getting too old to do the work. Baby boomers aren’t stepping in to fill their shoes — at least not in the same way.
Stop sharing germs at work: 'Presenteeism' is making us sick

Stop sharing germs at work: 'Presenteeism' is making us sick

In a recent column for the New York Times, science and culture writer Daniel Engber took aim at the workplace madness that compels people to come to work sick, and it struck a nerve.
Just don't call me old: Baby boomers waging a war on words

Just don't call me old: Baby boomers waging a war on words

Any company that wants to woo the over-50 crowd generating some $4.6 trillion in economic activity in products and services can’t risk alienating it with words that carry negative connotations.
Look out, world: Last of the boomers turns 50

Look out, world: Last of the boomers turns 50

Overshadowed by older boomers, the fifty-something set will be closely watched for the way they move into life's final stages.
Cubicle art explodes during the holidays

Cubicle art explodes during the holidays

Whether an exercise in team building or a sign of a better economy, office workers are decking their workspaces.

Home for the holidays with aging parents? Some red flags

When generations reunite, new concerns may arise, requiring action to help faltering elders.
Part Two: Cautiously, Mayo Clinic builds an empire

Part Two: Cautiously, Mayo Clinic builds an empire

The Mayo Clinic Care Network is an ambitious effort by the Rochester-based health system to expand its reach and secure its place in an era of rapid changes in health care.

For Mayo patient, helping medicine even in death

EDGEWOOD, Ky. – Tony Luebbers was one of the first patients in which his hometown doctors at St. Elizabeth Healthcare could work hand-in-hand with the…
Gen X struggles as baby boomers, millennials hog spotlight

Gen X struggles as baby boomers, millennials hog spotlight

Generation X is struggling to come into its own, crushed between the aging baby boomers and the rising wave of millennials.
Obituary: Ad man Bill Powell led campaigns at Pillsbury, other firms

Obituary: Ad man Bill Powell led campaigns at Pillsbury, other firms

With his dapper bow tie and Aussie accent, Bill Powell used his smarts and charisma to promote some of the world’s best-known brands, including the…

Blue Cross and Medica join Bloom Health's online insurance market

Minnesota’s Blue Cross and Medica will join Bloom Health’s insurance marketplace.
Optum acquires Texas health services firm

Optum acquires Texas health services firm

Optum, the data services unit of UnitedHealth, bought a fast-growing Texas company that provides software to help doctors improve their management of their practices.
Obituary: Mim Pew Ferguson, social worker and Adlerian advocate

Obituary: Mim Pew Ferguson, social worker and Adlerian advocate

She was a proponent of the Adlerian approach.

Park Nicollet CEO to retire

David Abelson helped engineer merger with insurer HealthPartners.
MNsure leaders call insurer's departure an expected move

MNsure leaders call insurer's departure an expected move

Officials with the state’s health insurance exchange plan to improve the next enrollment.
MNsure top seller, PreferredOne, won't be back for next year

MNsure top seller, PreferredOne, won't be back for next year

PreferredOne, the top-selling insurance company last year on the state’s MNsure exchange, has decided not to sell products through the online marketplace in the upcoming open enrollment period.
Owner of Pioneer Press exploring possible sale of company

Owner of Pioneer Press exploring possible sale of company

Digital First Media has hired investment bankers to consider options for newspaper chain.

Former MNsure chief takes D.C. consulting job

April Todd-Malmlov will become senior vice president of data analytics at Avalere Health.

Optum Labs adds new partners

The big data collaboration’s new additions include Harvard Medical School and the Medica Research Institute.

Blue Cross and Blue Shield of Minnesota to open a retail store in Edina

The state’s largest insurance company will deal directly with consumers in an Edina store.
Llamarama's fun is 'best-kept secret' at Minnesota State Fair

Llamarama's fun is 'best-kept secret' at Minnesota State Fair

4-H contestants don team costumes for wacky fair event.
July 22: 9 Rainbow stores in Twin Cities suburbs to close

July 22: 9 Rainbow stores in Twin Cities suburbs to close

They were orphans of a deal in which parent company Roundy’s sold off its other Twin Cities locations.

Officials say MNsure will be ready for open enrollment

After a rocky start, fixes to the system are underway and are said to be on track for the start of open enrollment.
Obituary: Arborist Mark Stennes was passionate about trees

Obituary: Arborist Mark Stennes was passionate about trees

Mark Stennes spent the better part of his career as an arborist and plant pathologist working to stop the scourge of Dutch elm ­disease, which…

February 2011: Target revises policy on political giving

A group of executives will guide decisions about donations and report to the Minneapolis company's board of directors.
Target's new boss a 'sensible choice'

Target's new boss a 'sensible choice'

Brian Cornell’s determination and doggedness will be in high demand as the retailer.

MNsure adds $3.2M to the tab for its website

The state will pay Deloitte Consulting an additional $3.2 million to get the MNsure online health insurance exchange up to snuff by Nov. 15, the…
Hazelden Betty Ford Foundation CEO on publishing in the digital age

Hazelden Betty Ford Foundation CEO on publishing in the digital age

Hazelden’s popular published works are evolving to keep up with today’s electronic lifestyle.

Insurers to refund $330M in premiums as result of Affordable Care Act

The federal health law requires insurers to spend 80 cents of every premium dollar on medical care.

Dayton wants health insurers to reveal 2015 rates on Oct. 1

Health insurers urged to reveal 2015 rates before the election.
At 80, Durenberger reflects on the future of health care

At 80, Durenberger reflects on the future of health care

Former Sen. Dave Durenberger reflects on health care – and politics – under Obama.
State errors leave 16,000 MNsure applicants without insurance

State errors leave 16,000 MNsure applicants without insurance

State officials said that letters notifying consumers of problems with their original insurance applications never got sent out. That mistake meant consumers didn’t realize they still had to provide crucial information before they could get coverage.
June 18: MNsure slow to process coverage changes

June 18: MNsure slow to process coverage changes

The insurance exchange is in talks with Optum to resolve long waits for people whose coverage needs have changed.
June 19: MNsure probe finds 'system gaps'

June 19: MNsure probe finds 'system gaps'

Consultants who are assessing the problems with the state’s online health insurance exchange laid out a list of issues, but none loom large enough for MNsure to change course before the open enrollment period in November.
Twin Cities jobless rate is the lowest for large U.S. metro area

Twin Cities jobless rate is the lowest for large U.S. metro area

Job growth across a mix of industries drove down May unemployment in the Minneapolis-St. Paul area to 4.0 percent, edging out Austin, Texas, and Columbus, Ohio.

Health ruling sets stage for Minnesota

At least eight suits have been filed challenging the birth control requirement.
Optum executive takes federal appointment

Optum executive takes federal appointment

Andy Slavitt will oversee day-to-day program operations at the Centers for Medicare and Medicaid.

PreferredOne leads in individual MNsure policies

The insurer used low premiums to gain business in the first year of the Affordable Care Act.
95% of Minnesotans now have health insurance

95% of Minnesotans now have health insurance

Percentage without health plan is 2nd-lowest in U.S.

UCare leader Nancy Feldman to retire next year

Nancy Feldman has led the insurance company for almost two decades.
MNsure COO Larson is leaving in July

MNsure COO Larson is leaving in July

Erik Larson will depart full-time work in mid-July; the agency hopes to fill his job before then.
St. Jude-backed device gets FDA approval

St. Jude-backed device gets FDA approval

The company is taking full ownership of the developer of the wireless monitoring system.
Star Tribune 100: Retailers fall into a rut

Star Tribune 100: Retailers fall into a rut

Most of Minnesota's big companies fared well in 2013, but a few big retailers had really tough years — and it shows.
UnitedHealthcare takes initiative to enhance health literacy

UnitedHealthcare takes initiative to enhance health literacy

UnitedHealthcare is striving to simplify its communications to help people improve their health literacy.
Interim CEO Leitz gets nod to lead MNsure long term

Interim CEO Leitz gets nod to lead MNsure long term

Scott Leitz has been interim chief at Minnesota’s health insurance exchange since mid-December.
Obituary: Lloyd Ohme, rowing competitor and coach

Obituary: Lloyd Ohme, rowing competitor and coach

Lloyd Ohme was anything but subtle when it came to the sport of rowing.“His passion was on the verge of obsession,” said his second-born son,…

MNsure refines grantmaking process

The state health organization drew criticism last year over who got grants and who didn’t.

MNsure crosses key milestone: 50,000 enrollees

Hitting the numbers could help the insurance exchange become self-sufficient under the federal health law.
Novu website makes wellness fun and rewarding

Novu website makes wellness fun and rewarding

The program blends online games and social media tools to encourage people to achieve their health care goals.
UnitedHealth sees impact of health law; profit falls 8%

UnitedHealth sees impact of health law; profit falls 8%

Earnings were down 8% at UnitedHealth Group, the largest U.S. health insurer.
MNsure taps Deloitte to finish website

MNsure taps Deloitte to finish website

Deloitte will concentrate on fixing balky website.
MNsure sets April 22 deadline to complete enrollment

MNsure sets April 22 deadline to complete enrollment

April 22 will be the last day for some people who ran into technical problems buying insurance on the health exchange.
Coldwater Creek files for bankruptcy, will close all stores nationwide

Coldwater Creek files for bankruptcy, will close all stores nationwide

The women’s clothing retailer failed to find a buyer or new capital. A liquidation sale is planned.
Deloitte in line for MNsure repair work

Deloitte in line for MNsure repair work

The consulting firm’s task would be to fix flaws in the health insurance exchange.
Judge defends light sentence in Best Buy fraud case

Judge defends light sentence in Best Buy fraud case

Prosecutors had appealed the prison-free term for a figure in the $42 million scheme.

Many in Minnesota's high-risk health insurance pool find new plans

The state program is winding down operations with the launch of Affordable Care Act.
MNsure exceeds sign-up goal

MNsure exceeds sign-up goal

Minnesota's state insurance exchange overcame a problematic website and other early difficulties to enroll nearly 170,000 people.
Time’s up: It was a mad dash to beat MNsure’s enrollment deadline

Time’s up: It was a mad dash to beat MNsure’s enrollment deadline

Phone lines and the website struggle to keep up with large numbers of Minnesotans seeking to sign up for health insurance.
Minnesota's deadline for purchasing health insurance is Monday night

Minnesota's deadline for purchasing health insurance is Monday night

Procrastinators, take note. You have until midnight Monday to purchase health insurance under the Affordable Care Act. Minnesotans who fail to enroll in a plan will be locked out of insurance coverage until January, except under specific circumstances.
Health insurers press millennials to enroll as deadline approaches

Health insurers press millennials to enroll as deadline approaches

In Minnesota, insurers have rolled out cheeky ads and MNsure navigators and staffers have fanned out to bars and college campuses to try to reel in young adults.
MNsure enrollment tops 136,000, exceeding goal before deadline

MNsure enrollment tops 136,000, exceeding goal before deadline

The state health care exchange has surpassed revised enrollment goals set in October.
MNsure lays out flexible deadline options for health insurance sign-ups

MNsure lays out flexible deadline options for health insurance sign-ups

MNsure’s March 31 deadline is firm, but there’s grace for some trying, unsuccessfully, to enroll.
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