Walker Methodist, founded in 1876, has a new mission statement that highlights its evolution from nursing home operator to manager of 11 housing complexes: "Life. And all the living that goes with it."
It reflects the movement away from institutional care, the most expensive and often the least desirable for most elderly, to a model that offers housing with varying level of services. Methodist also is a provider of rehabilitation care, adult day care and related services.
Walker Methodist, which has sold two of its traditional nursing homes, recently completed a 153-apartment community in Lakeville, including 44 assisted-living units and 24 memory-care apartments.
This summer, the Minneapolis-based nonprofit will complete an $18 million complex in West St. Paul, including a rehab center to help area residents who are transitioning from a hospital stay to a return home. Walker Methodist projects 2012 revenue of $63 million and has more than 1,400 employees. Nick Kozel is Walker's vice president of marketing. CEO Lynn Starkovich has been an executive with Walker since 1998.
Q Why doesn't your mission statement say anything about seniors or aging?
Kozel: While we are realistic about life in later years, we focus on what you can do, not what you can't. Consumers and health care are changing and we need to meet consumers where they are and where they are going to be and how we can fit that. Every individual we serve ... has their own needs and wants. That's a change from the nursing homes of the past. The brand is an organizational strategy, not just who we are but how we do it.
Q Your headquarters at 37th and Bryant Avenue S. was once just a nursing home. Now it is a remodeled and expanded complex of different types of housing and varying levels of service. Talk about that transition.
Starkovich: This building started [more than century ago] as a home for unwed mothers. So the evolution has been going on for years. We provide services. We have government-subsidized apartments, different types of housing, 'care suites' ... ancillary programs, adult day care, an incredible chaplaincy program that deals with spiritual or not-so-spiritual needs, an education program. ... We're getting away from institutional nursing homes, [with their] long halls and double rooms.