Richard Pitino came off as an accessible leader of a Big Ten men's basketball program from the time he was hired in April 2013 through his first season at the University of Minnesota.
Then, the Gophers won the NIT title and Pitino must have figured this made him a star for something other than his last name.
I didn't care one way or the other, but reporters covering him on a regular basis found Pitino difficult to reach other than for routine access — the day before games and for 10 minutes after a game.
That has all changed. It changed after the first minute of University of Minnesota President Eric Kaler's introduction of Mark Coyle as the new athletic director Wednesday.
This was supposed to be a celebration of the university's ability to hire an athletic director with a strong background in big-time athletics. Yes, most of that experience came at Boise State, but that is big-time football, in profile if not in conference affiliation.
Considering this public relations bonanza for Kaler, it was astounding to have the university president call out Pitino's basketball program early in his remarks. He called out recent events and said he was "profoundly disappointed" in men's basketball, and did so with as close to a sneer as you'll get from a high-toned academician.
Since Kaler's broadside Wednesday, Pitino has been soliciting interviews rather than avoiding them. Pitino the younger has been in the media more than Red McCombs when he was the new owner of the Vikings, running through the streets shouting "Purple Pride."
There are many negatives about Pitino the younger, but one of them does not include being stupid. You don't grow up in a home with Rick Pitino without understanding that when challenged, you go on the attack — that you take responsibility for any problems while not really taking responsibility.