The Minneapolis public schools expected to enroll 900 new students this school year. They got two.
Now the district must cut $5.6 million from its budget and reevaluate its five-year enrollment plan, including the way it stacks up against competition from charters and other schools.
"For a long time we were the big player in town. That has created a sense of complacency," said Robert Doty, the district's chief operations officer. "We haven't focused on student retention and student recruitment as others in the market have."
More troubling, the district now has the lowest "market share" — the percentage of all school-age students in Minneapolis — since 2000.
As a result, the district is operating in what Doty calls "triage" mode, looking at ways to recruit and retain students in a manner similar to colleges and universities. "We need to fight for every single student … in this district," Doty said.
But some school board members say the district will be unable to boost enrollment when it lags so many other school districts in low-income and minority student achievement.
"We need to be honest. We want people back, but we haven't changed," board member Tracine Asberry said Tuesday night at a meeting where Doty presented the new data. "I don't think parents are trying to buy anything. They just want the basics, a quality education."
When it set enrollment goals, Doty said, the district failed to consider the growth of charter schools and the decline of students in other districts enrolling in Minneapolis schools. For the past several years the district has also faced a sort of revolving door, in which 3,000 to 4,000 new students enroll during the school year, but an equal number leave.