Almost nothing gets as much buzz in executive suites these days as artificial intelligence, or AI. David Berglund began studying it as a technologist at UnitedHealth Group and developed expertise in a particular area, natural language processing. Last year, he joined U.S. Bancorp as senior vice president of innovation, a job with multiple roles. He keeps on top of what is developing in the field to consider what ideas and innovations in AI may solve a problem or need at the nation's fifth-largest bank. He also keeps up with AI projects in the company's various business units. Amid all the hype, Berglund often tells his colleagues, "AI does not break the laws of business." It's just another tool, Berglund says, though one that is still not well understood and that seems spooky to some.
Q: What do you mean when you say "AI doesn't break the laws of business?"
A: There are still core problems and opportunities we have at the bank.
If we can be more effective and more efficient in personalizing experiences, for instance, that's beneficial to customers and to shareholders.
Q: What is one way AI can help with that basic function of the bank?
A: We're storing more data about our customers. We have far more advanced computing power and better models, which means we can find patterns in the data that before were lost on us. We can do a better job with machine learning and other AI methods.
Q: You recently gave a speech to an industry group in which you described AI as being more than Siri but less than HAL and Skynet [the scary computers of sci-fi movie fame]. What did you mean by that?
A: Our mental model for AI and other technologies has been formed by mythology and stories.