As food, gas and clothing prices went up in an economy going nowhere, consumers in 2011 were left reeling. After three years of reining in spending, experts wonder if our financial habits are permanently changed. Maybe. What we know for sure is that some trends took hold that will change the shopping landscape for the foreseeable future. And there were some that we wish would go away.
Here's a look at some of the highs and lows we experienced in the marketplace in 2011.
A TV show about coupons? Who woulda thunk it?
Extreme sports found a new variation in the supermarket checkout line as extreme couponers took advantage of sale prices and double coupon days, and then combined store coupons and manufacturers' coupons to pay mere pennies for hundreds of dollars' worth of groceries. So many shoppers elevated clipping to an art form that TLC added "Extreme Couponing" to its TV lineup. Just as tchotchke collectors often need an entire room to display their treasures, extreme couponers often overtake the garage or the den with cereal, snacks, pasta and toothpaste, all stacked 20 deep.
In the Twin Cities, Rainbow attracts the most couponers with double coupon days on Wednesdays. While its prices are slightly higher than Cub, SuperTarget or Wal-Mart, that changes on Wednesdays, when smart shoppers take their highest value coupons, up to $1 each, and combine them with sale prices to get deals better than at Costco or Sam's Club. (Note: Only coupons for $1 or less are doubled; $25 minimum purchase.)
All that glitters is worth more than you think
Gold hit an all-time high in 2011, which left a few prospectors who had already sold class rings and broken necklaces wishing that they had waited. But there was a silver lining in the precious metal euphoria. Silver also hit record highs this year, and sellers began to realize that assayers don't care if a sterling platter is tarnished or the flatware pattern is ugly. Sellers were getting $2,500 for a sterling serving tray and $4,000 for a set of sterling flatware.
But the amount that buyers pay varies widely. A good rule of thumb is that retailers who won't quote prices by phone (Gold Guys and Wedding Day Jewelers) generally pay less. In a price check of four buyers last month, Enviro-Chem (Rogers, 763-428-2002) paid the highest per pennyweight at $39.82 for 14-karat gold. Gold Guys paid the least at $25. Excelsior Coin (Excelsior, 952-474-4789) was at $38.50, and Independent Precious Metals (Spring Lake Park, 763-300-1003) was paying $38.