They didn't come right out and invoke the words "Hamburger Helper," but when the Taste staff was putting together ideas for make-them-yourself Christmas gifts for an all-holiday issue in November 1972, one story that stood out was entitled, "Burger mix a skill it's easy to give."
Hamburger Helper hit supermarket shelves in 1971 (Tuna Helper followed a year later), and it was a sensation, a time-saver for all the overscheduled women - who, let's face it, were doing most of the cooking at the time- heading into the workforce in droves.
That's where Taste came in. Instead of slapping some Christmas wrap on a few boxes of HH, Taste staffers suggested a homemade formula -- with the addition of a personal touch -- for the harried households on everyone's gift list.
"Quick-to-fix hamburger skillet dishes patterned after the popular add-hamburger packaged mixes can be Santa's helper two ways," the story says. "First, use the simplified recipes to save time and money this busy season. Second, select a handsome skillet and fill it with the recipes on cards plus some of the seasonings, if you wish, as a holiday gift for another busy cook."
The easy-to-prepare recipes are an especially good idea for neophyte cooks, the article emphasized, which went on to use the Hamburger Noodle Skillet recipe as an example. "Measure out the seasonings - cracked pepper, garlic salt and instant minced onion - into a plastic pill vial; measure the cornstarch into a second vial and wrap them together with the recipe as a sort of combination gift and greeting."
Ho, ho, ho!
HAMBURGER RICE ORIENTAL
Serves 4 to 6.