David V. Picker, 87, who was the first to guide an X-rated film to the top of the Oscar heap, introduced the Beatles to Hollywood with "Hard Day's Night" and "Help!" and convinced a reluctant Ian Fleming that James Bond might fare pretty well as a cinematic character, died Saturday in New York City, his hometown. He had been fighting colon cancer.
A third-generation movie man, Picker was a studio chief at United Artists, Columbia and Paramount in a prestigious run of box-office successes including "Last Tango in Paris" and "Ordinary People." He estimated that he read about a dozen scripts a week.
He took a chance on 1969's "Midnight Cowboy," a curious and oddly disturbing story about a friendship between a New York City street hustler and a kid from small-town Texas under the impression he could make a living as a gigolo.
To increase the risk factor, Picker turned to a director just coming off a flop and a public acknowledgment that he was gay, handed the story to a screenwriter who had been blacklisted after being identified as a Communist and hired a producer who was in a marital crisis. Oh, and the film was rated X.
Yet somehow it all worked. The film won three Oscars, including best picture.
Not everything turned to gold for Picker, however. He passed on "Nashville," generally considered to be director Robert Altman's masterpiece, and was at Columbia when the studio released "Ishtar," the madcap Morocco comedy starring Dustin Hoffman and Warren Beatty that is widely believed to be the worst film ever made.
David Victor Picker was born on May 14, 1931, in New York, and it seemed inevitable that he would end up in the movie business.
His grandfather, a Russian immigrant, operated a nickelodeon in the Bronx, and from there built a small chain of theaters in the city. His father, Eugene, ran the chain, and his uncle Arnold was the vice president of United Artists.His sister Jean was the longtime director for the American Film Institute.