It wasn't yet lunchtime on the first morning of the Manova Global Summit this week in Minneapolis, and conference CEO Mark Addicks had seen enough.
"I think we already do" know that this inaugural event is a success, he said.
Maybe launching a conference on the future of health with "global" in the title isn't the kind of thing glass-half-empty people try. Yet by eyeballing the room and chatting up some participants this week, you could see why Addicks thought he had already won.
The main hall at the Convention Center was full with roughly a thousand people who registered to be there, the presentations were mostly informative as well as slickly produced, and all over the room at the break people seemed to be chatting and shaking hands — when they weren't staring into their iPhone screens, but that's an unfortunate aspect of life anywhere in 2018.
Maybe one problem with the first Manova Summit was just unfamiliarity, as it couldn't have been all that easy to characterize the event when asking the boss for permission to attend. Just hearing the name Manova wouldn't have been any help.
It's clearly not a convention, nothing like what trade or professional organizations hold, an event to catch up on the latest in a certain industry. And if anything big was for sale at Manova it was kept out of sight and the selling from the stage was subtle.
The easiest way to describe Manova is that it's a health care conference, but health care seems far too limiting, too. Traditional health care conferences probably don't book a speaker on urban design.
The idea for Manova — a name that comes from a mashup of Medical Alley, the Minnesota med-device association and event cosponsor, with the word innovation — came out of the failed effort to land the 2023 World's Fair in Minnesota. That proposal was built around the broad theme of health and wellness.