A man who died in a house fire in western Wisconsin has been identified.

Emergency personnel were alerted about 2:25 p.m. Sunday to a blaze on E. County Road TK in Red Cedar Township, the Dunn County Sheriff's Office said.

Heavy smoke and flames were visible to firefighters and deputies when they arrived at the home about 15 miles south of Menomonie, according to the Sheriff's Office.

Inside the residence, firefighters found the body of 74-year-old Jerome Gassert, the Sheriff's Office said.

Officials have not yet offered a preliminary determination for how the fire started.