Upon reading earlier this week about a new sports streaming platform set to launch in the fall — a joint venture of ESPN, Fox and Warner Bros. Discovery, heavy hitters to be sure — my reaction went from intrigue to skepticism in a hurry.
Is ESPN, Fox, Warner Bros. sports streaming partnership destined to fail?
ESPN, Fox and Warner Bros. Discovery announced plans to launch a giant sports streaming platform this fall. While questions remain about the details, the immediate question is this: What exactly is the audience for such a product?
The Minnesota Star Tribune
February 9, 2024 at 6:07PM
There are a lot of channels included: 15 networks — ESPN, ESPN2, ESPNU, SEC Network, ACC Network, ESPNEWS, ABC, FOX, FS1, FS2, Big Ten Network, TNT, TBS, truTV — as well as ESPN+.
What we don’t know: how much it will cost, though a good guess is a lot more than a standalone streaming package for a regional sports network and considerably less than a fuller streaming package offered by Hulu or YouTube TV. Somewhere between $40 and $55 seems likely.
What do the leagues that partner with ESPN, Fox and Warner Bros. think of all this?
And the biggest one of all: Who exactly is the audience for it?
It’s not the hard-core local sports fan. Regional sports networks are not part of the package. Fans who want to watch local teams, especially in baseball, are likely headed toward a time in 2025 where they pay for them either as part of a cable/satellite bundle or as standalone monthly subscriptions, as I talked about on Friday’s “Daily Delivery” podcast.
Buying this bundled platform would get you access to a lot of sports, including everything on ESPN. But it wouldn’t get you programming on NBC or CBS, among others.
If the bet is that sports fans will be likely to downgrade from traditional cable/satellite or a more complete streaming package to a cheaper sports-only platform like this, the lack of regional sports and major NFL carriers seems problematic (as does the absence of other nonsports channels that current subscribers might value).
If the bet is that a younger fan who doesn’t currently subscribe to anything will be wooed by this platform, that seems even less likely. The price tag will be one of several barriers.
In my VERY unscientific poll on Twitter/X, only 8.5% of respondents said they are “absolutely” interested in this platform. Another 45% said yes, but it depends on the price. It’s hard for me to imagine a price that’s both low enough to entice subscribers and high enough to make it worthwhile for ESPN, Fox and Warner Bros.
I can’t shake the idea that this is something cooked up out of desperation by major players grasping to hold onto market share. Maybe I’ll be proven wrong.
At the very least, I think these words from Rick Ellis at Too Much TV are spot on:
There should be a press moratorium on using the phrase “game changer” in relation to this idea. It’s clear that there are still a number of unresolved issues to work out. And there is a not small chance that this could grab a lot of subscribers and also lose an immense amount of money for the joint venture.
Here are four more things to know today:
- Star Tribune Wolves writer Chris Hine has good insights into the Monte Morris trade and shared them on Friday’s podcast. He also has perspectives from the Wolves in this piece.
- Mike Zimmer is set to become the new defensive coordinator in Dallas. He’ll work under a former NFC North rival — former Packers head coach and current Cowboys head coach Mike McCarthy. Zimmer, 67, has been out of the NFL for two years after being fired by the Vikings. With McCarthy entering the final year of his contract without an extension, it should be an interesting year in Dallas.
- Speaking of former Vikings coaches, ex-offensive coordinator Kevin Stefanski was named NFL Coach of the Year for the second time in four seasons with Cleveland. He was introduced at the awards ceremony as “Steven.”
- Women’s basketball legend Sheryl Swoopes had some thoughts recently on Iowa star Caitlin Clark, including a misinformed take on how many years (four is the correct answer) she’s been playing for the Hawkeyes. Iowa fans responded to the critique with some aggressive T-shirts.
When he was hired after the disastrous 2016 season to reshape the Twins, Derek Falvey brought a reputation for identifying and developing pitching talent. It took a while, but the pipeline we were promised is now materializing.
