WILLMAR, Minn. — The message on Northland Group's flashing time-and-temperature sign on Hwy. 71 north of downtown here last month seemed to speak not for one business, but for the entire city. "Now hiring," it said.
Hiring has become difficult in this west-central city of 20,000, the seat of a county that's home to 24,000 jobs. Too many of them are unfilled, city leaders and employers lament. Willmar is learning that a shortage of workers can be almost as chilling to a local economy as a shortage of jobs.
"We have industry that wants to expand," Mayor Marv Calvin attests. "We had a business that came to town this summer and was looking to buy some property in our industrial park. They were going to need between 30 and 40 employees. They seemed ready to write the deal until they drove down First Street and saw all the "Help Wanted" signs. They came back and said, 'No, there's a shortage of workers here.' "
Stories like that are being told in Willmar and elsewhere as demographic change is being felt first and hardest in Greater Minnesota — but it's on its way to the Twin Cities metro area, too. As baby boomers age out of the workforce, fewer people are in the generational queue to take their places. And too many of those who are in line are insufficiently prepared for the jobs at hand.
But Willmar is also showing that Minnesotans need not slide helplessly into the demographic ditch. It's a plucky place with an explicit strategy, Vision 2040, for attracting newcomers, luring back young exiles, and making the most of growing racial and ethnic diversity.
It's a plan that calls on Willmar to do a lot on its own. But it would be much easier to execute if Minnesotans can do again what they've done before — pool their resources via state government and spend them strategically for the whole state's benefit.
Spend on what? Willmar's visionaries want a four-lane Hwy. 23 to St. Cloud and a faster route to the Twin Cities — just 100 miles but often 2.5 hours away on Hwy. 12. They seek broadband throughout Kandiyohi County and beyond; more and better housing at every price point; appealing parks and amenities at an affordable property-tax price, and a talent magnet at Ridgewater College, the local Minnesota State Colleges and Universities school. Each of those wish-list items would add to the community's ability to lure and retain workers, they claim.
None of those desires reaches beyond state government's usual policy range. Neither are they requests that are peculiar to Willmar, or even to Greater Minnesota. Inadequate transportation infrastructure is an impediment to growth throughout the state. Property taxes are too high — and due to climb again next year — in many places, urban and rural.