Dear Amy: I'm a business owner with a small retail store located in an affluent community. I rent the space, and the staff includes family members who work for free so that we can keep the doors open.
The shop is a labor of love, and it is a gathering place for community members. That said, business is very slow, and we are struggling.
The pandemic saw our complete shutdown (according to state mandates). The tourists who used to be our main customers have not returned since COVID. That's a reality of life; I get that. And it's not what I'm writing about.
The store is constantly being approached for donations and sponsorships. These include schools asking for donations for raffles; museums asking for three-figure donations to their fundraisers; nonprofits raising money for their causes, youth athletic teams looking for sponsors and more.
We supported them when we could, but I'm overwhelmed now. Our business account is empty and it's all I can do not to cry when asked for donations. They ask in phone calls and then follow up in person and via emails, copying others on these emails, which makes it look like we're an uncharitable business.
Some of the askers even make a comment that we're in "this town" so therefore must have the money and means to donate.
How do I respond to these people? I was always taught to "never complain, never explain," and I don't know how to tell them that I'd love to donate but we simply cannot.
I hope to keep the store going for a few more years as business recovers from the pandemic, but I'm also afraid we're going to lose respect from community members who think we are uncharitable. What is your advice?