Brooklyn Park residents are feeling better about their city, according to a new survey.
Two years after the suburb launched an aggressive branding campaign to boost its reputation — including a $150,000 contract with a public relations firm — a survey finds that 86 percent of residents believe Brooklyn Park is moving in the right direction.
And 91 percent say they are proud to live there.
"We've seen so much momentum in the community. People are taking ownership about living here and taking pride about living in the community," said Kim Berggren, Brooklyn Park's director of community development.
That wasn't always the case. A general perception of Brooklyn Park as crime-ridden long has shadowed one of the state's largest and diverse suburbs, Berggren said.
Confidence in the city's future faltered a decade ago, with only 60 percent of residents saying the city was moving in the right direction.
"A lot of the problems related to our brand was perception, not reality," said Berggren, citing extensive research and polling completed by the PR firm Carmichael Lynch Spong. "It's about doing a better job of telling the real story."
Here's that story, according to city leaders: Crime has dropped, and the city's job growth rate of 17 percent from 2009 to 2014 is more than double Hennepin County's overall 7 percent gain.