Becoming a parent includes a long list of to-dos: stockpiling diapers, getting a crib, picking a name.
Now some parents are adding online-only tasks to lay stake to digital real estate under their baby's name — before they even hold the birth certificate.
Parents are snapping up a domain name for their baby, creating a slot for their child on social media sites such as Facebook or Twitter and even getting the newborn an e-mail address.
"I see it all the time," said Yalda Uhls, a child psychologist and author of "Media Moms and Digital Dads: A Fact-Not-Fear Approach to Parenting in the Digital Age."
How this will all play out is difficult to say. After all, no one knows what the digital world will look like in 18 years.
But that isn't stopping people. A 2010 report from online security company AVG Technologies found that 92 percent of U.S. children under age 2 have some type of digital footprint. A third have information and photos online within weeks of being born. A similar report from AVG in 2014 showed 6 percent of parents had created a social network profile for a child under 2, and 8 percent made an e-mail address for a baby or toddler.
When his twins were born three years ago, Shereem Herndon-Brown moved quickly to reserve the babies' domain names. As the founder of Strategic Admissions Advice, a website offering college admission assistance, he can't help but think ahead to a time when his children's online presence will be a factor in their lives.
"I think it's very, very common these days that parents do it, but I do recognize that we need to be responsible with it," he said. "We will make sure there's nothing up there that wouldn't be something that could help them, not hinder them."