Naming video games is a subject with which I've always been fascinated. It must be a tricky endeavor. It's the exact moment where commerce and art intersect. Picture it: a stuffy boardroom; the developers (artists) on one side of the table; the marketing execs on the other side of the table.

What is born during this sort of meeting is a word, or series of words, that will make both sides of the table vaguely happy.

Of course, more often than not, this process goes horribly wrong. What winds up being born is something that, in primitive cultures, would be taken out into the woods and left on a rock to die -- like these titles:

"AaaaaAAaaaAAAaaAAAAaAAAAA!!! A Reckless Disregard for Gravity": Clearly the developers got their way on this one.

"Ben 10 Alien Force: Vilgax Attacks": "Vilgax" sounds like a medicine you might find in your wife's purse that you wish you could somehow unfind.

"Big Bang Mini": Sounds too much like a low-grade adult film.

"Black Sigil: Blade of the Exiled": One look at this game name and I can practically smell the B.O. on the sad, lonely men who would be interested in buying it.

"Flyable Heart": This sounds like an early, never-released Ron Howard film.

"Gangstar: West Coast Hustle": Instead of "gangster," they switched a single letter and -- boom -- you're a gang star. Because that's what you are in the game -- not a gangster, but a gang star; you know, the star of a gang. Clever devils.

"Invizimals": The word "invisible" and the word "animals" went under the covers together and made a baby, and the word "invizimals" was miraculously born. Looks like we have to make another trip outside the village to the rocks again.

"Madballs in Babo: Invasion": I would rather sit next to Kathy Griffin on a flight to Japan than ever have to see these words again.

"NyxQuest: Kindred Spirits": As fellow critic Gus Mastrapa eloquently put it, "This game sounds like cough medicine."

"Trials HD": This is "Excitebike" reimagined as a puzzle game. The concept is so insane that it actually works. Apparently, the developers spent all of their creative energy on the game and had absolutely nothing left to devote to coming up with a name that connotes anything at all about the game.