Contenders scrimmage in Super Bowl bid

  • Article by: ROCHELLE OLSON , Star Tribune
  • Updated: March 22, 2014 - 12:56 PM

The Twin Cities leaders directing the 2018 bid have until April 1 for their submission.


This image released Friday by the Minnesota Vikings shows the Metrodome drawn to scale in front of a rendering of the new $1 billion stadium. The Vikings say they released the drawing as part of the team’s “continued effort to increase excitement” for the new stadium expected to open in 2016.

If the economic benefit of hosting a Super Bowl doesn’t get an enthusiastic enough reaction, the crew seeking hometown support — both money and muscle — to hold 2018’s big game in Minneapolis will appeal to civic pride.

In four years, the Minnesota Vikings will be playing in a new $1 billion stadium and the Twin Cities will have a new face to show the world. That’s the main message from three business leaders appointed by Gov. Mark Dayton to direct the Twin Cities’ 2018 bid.

In the days leading up to the game, those eager visionaries say new light-rail lines would ferry visitors among activities sites in Minneapolis, St. Paul and Bloomington. A redone Nicollet Mall would become NFL Boulevard. Visitors could stroll through a new public park and development flanking the stadium on the eastern edge of downtown. And by then, the Mall of America will have doubled in size.

“We’re so excited. When I did this before, we didn’t have any of that,” said Marilyn Carlson Nelson, the former Carlson Cos. CEO who led the successful effort to bring the 1992 Super Bowl to town.

Competition for the game is tough. Two other finalist cities are recent winners. Indianapolis hosted the 2012 Super Bowl and New Orleans had the game last year, so they have more recent experience in putting together winning bids. New Orleans, a tourist mecca, wants to host the ’18 game as part of its tricentennial celebration.

As Carlson Nelson woos Twin Cities hospitality operators and leaders like those she spoke to earlier this month, Ecolab CEO Doug Baker and U.S. Bancorp Richard Davis are working for corporate cooperation. Some 25 leaders from the Twin Cities’ top 40 corporations convened with Baker and Davis last week at the Vikings’ new stadium preview center across from the Metrodome.

As the movers and shakers got a look at models of the new stadium and luxury seats, Baker and Davis made a pitch for the corporate money and volunteers the city would need to put on a Super Bowl.

It wasn’t hard. “We basically preached to the choir,” Davis said.

Others may be skeptical about the financial benefits of a Super Bowl, but they are not. “If this were an economic loser, he and I wouldn’t be on board,” Baker said of himself and Davis.

In late January, Dayton appointed the three to lead the steering committee to work toward bringing the Super Bowl to Minneapolis.

“Richard and I knew nothing about this process the day the governor called,” Baker said.

They’ve since become immersed, especially as the April 1 deadline to submit the bid approaches. Two “big buckets” of work are being done now, Davis said. One is putting together the bid, and the other is lining up support. Carlson Nelson said the bid process comes with 200 pages of guidelines from the NFL.

They’ll get another shot to make a pitch in mid-May, when a Minnesota contingent will travel to New York City to meet with members of the NFL Super Bowl Committee to fine-tune the bid.

“The NFL has stated clearly they want three fantastic bids,” Davis said.

Davis and Baker also must come up with $20 million to $40 million in local sponsorships needed to pay for numerous events, venues and accommodations, including transportation for operations personnel and the public, a media center and facilities, a local NFL headquarters and team hotels, temporary seating and gameday expenses, and host-committee costs for administration and management. Corporations also will need to provide volunteers, he said.

“People want this back,” Baker said of the Super Bowl. “The math is clear — 100,000 people from out of town coming here in February — which would not be our peak season.”

Carlson Nelson said one can debate the economic boost of hosting the Super Bowl, but not the value of the publicity that would go with it. “We get exposure we could never pay for,” she said. “It’s a wonderful way to get thought leaders, key opinion leaders and corporate leaders to come to Minnesota.”

Playing host to such a major event would stamp the city as “Class A,” she said. “They come to Minnesota and they see what we do here.”

  • get related content delivered to your inbox

  • manage my email subscriptions


Team Irvin 32 FINAL
Team Carter 28
Miami 96 FINAL
Chicago 84
Oklahoma City 98 FINAL
Cleveland 108
Dallas 106 FINAL
New Orleans 109
Indiana 106 FINAL
Orlando 99
LA Clippers 120 FINAL
Phoenix 100
Minnesota 100 FINAL
Atlanta 112
Detroit 110 FINAL
Toronto 114
Milwaukee 95 FINAL
San Antonio 101
Boston 111 FINAL
Golden State 114
Washington 117 FINAL
Denver 115
Houston 99 FINAL
LA Lakers 87
Team Toews 17 FINAL
Team Foligno 12
South Florida 53 FINAL
Connecticut 66
Boston College 64 FINAL
Georgia Tech 62
Virginia 50 FINAL
Virginia Tech 47
Indiana 70 FINAL
Ohio State 82
Stony Brook 61 FINAL
Binghamton 54
Cincinnati 56 FINAL
UCF 46
Maine 70 FINAL
Hartford 61
Monmouth 64 FINAL
Manhattan 71
Fairfield 67 FINAL
Marist 73
Rowan 48 FINAL
Princeton 96
St Bonaventure 48 FINAL
Rhode Island 53
Duke 77 FINAL
St Johns 68
Saint Peters 69 FINAL
Siena 55
Drake 40 FINAL
Wichita State 74
Vermont 61 FINAL
UMass Lowell 50
Seton Hall 57 FINAL
Butler 77
South Alabama 55
Northern Iowa 54 FINAL
Illinois State 53
Louisville 80 FINAL
Pittsburgh 68
Albany 69
Niagara 64 FINAL
Iona 87
Notre Dame 81 FINAL
NC State 78
Belmont 63 FINAL
Tennessee St 55
Creighton 50 FINAL
Villanova 71
Northwestern 67 FINAL
Maryland 68
Washington 56 FINAL
Utah 77
Senior-North 34 FINAL
Senior-South 13
Seton Hall 99 FINAL
Georgetown 85
St Johns 69 FINAL
Villanova 81
Arkansas 58 FINAL
Florida 72
Maine 56 FINAL
Vanderbilt 55 FINAL
Alabama 52
Lafayette 60 FINAL
Lehigh 65
SMU 57
Utah 51 FINAL
Washington 63
James Madison 73 FINAL
Coll of Charleston 53
Delaware 56 FINAL
Drexel 61
Hofstra 56 FINAL
William & Mary 57
Hartford 58 FINAL
Albany 82
Binghamton 54 FINAL
Stony Brook 67
Towson 63 FINAL
UNC-Wilmington 71
Wake Forest 80 FINAL
(17) Florida State 110
Georgia Tech 68 FINAL
Virginia 62
(22) Georgia 51 FINAL
(5) Tennessee 59
Drake 79 FINAL
Evansville 62
Iona 80 FINAL
Canisius 62
Fairfield 33 FINAL
Monmouth 59
Northwestern 75 FINAL
Penn State 76
Wisconsin 71 FINAL
Michigan State 77
Ohio State 79 FINAL
Purdue 71
Northern Iowa 57 FINAL
Indiana State 55
Butler 58 FINAL
Xavier 54
Creighton 93 FINAL
Marquette 75
Providence 42 FINAL
DePaul 90
Northeastern 77 FINAL
Elon 80
(2) Connecticut 96 FINAL
Cincinnati 31
Oregon 78 FINAL
Arizona 81
Bradley 46 FINAL
Loyola-Chicago 45
NC State 49 FINAL
(23) Syracuse 66
(7) Maryland 84 FINAL
Indiana 74
Illinois State 35 FINAL
Missouri State 58
Colorado 68 FINAL
Washington St 73
Tulane 45 FINAL
South Florida 64
(14) Kentucky 83 FINAL
Missouri 69
(9) Oregon State 68 FINAL
(13) Arizona State 57
Vermont 63 FINAL
UMass Lowell 72
Iowa State 58 FINAL
(8) Texas 57
Southern Ill 61 FINAL
Wichita State 80
(15) Duke 74 FINAL
(12) North Carolina 67
Miami-Florida 55 FINAL
(4) Louisville 68
(21) Minnesota 61 FINAL
(25) Rutgers 66
California 72 FINAL
(11) Stanford 71 FINAL
USC 60
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters



Date/Opponent Time W L Score
2014 preseason     
Aug 8 - vs. Oakland 7 pmX10-6
Aug 16 - vs. Arizona 7:30 pmX30-28
Aug 23 - at Kansas City 7 pmX30-12
Aug 28 - at Tennessee 7 pmX19-3
2014 regular season     
Sep 7 - at St. Louis NoonX34-6
Sep 14 - vs. New England NoonX30-7
Sep 21 - at New Orleans NoonX20-9
Sep 28 - vs. Atlanta 3:25 pmX41-28
Oct 2 - at Green Bay 7:25 pmX42-10
Oct 12 - vs. Detroit NoonX17-3
Oct 19 - at. Buffalo NoonX17-16
Oct 26 - at Tampa Bay NoonX19-13 ot
Nov 2 - vs. Washington NoonX29-26
Nov 9 - Bye
Nov 16 - at Chicago NoonX21-13
Nov. 23 - vs. Green Bay NoonX24-21
Nov. 30 - vs. Carolina NoonX31-13
Dec 7 - vs. NY Jets NoonX30-24 ot
Dec 14 - at Detroit 3:25 pmX16-14
Dec 21 - at Miami NoonX37-35
Dec 28 - vs. Chicago NoonX13-9




question of the day

Poll: Who will win the Super Bowl?

Weekly Question