Reform the NCAA? Group's new president has his hands full

  • Article by: RACHEL BLOUNT , Star Tribune
  • Updated: January 19, 2011 - 12:34 AM
hide

NCAA President Mark Emmert

Photo: EARL WILSON, ASSOCIATED PRESS - NYT

CameraStar Tribune photo galleries

Cameraview larger

It's too early to tell whether Mark Emmert has the stomach to pursue meaningful reform in college athletics. In his keynote address to the NCAA's annual convention Thursday, the organization's new president plucked some low-hanging fruit, promising swift action in response to two high-profile scandals in college football.

Both came to light during Emmert's first few months of duty. An NCAA investigation found that Cecil Newton shopped his son Cam -- the Auburn quarterback who now owns both a Heisman Trophy and a national championship -- to Mississippi State for $180,000. The other involved five Ohio State players who sold rings, jerseys and other items and got discounts at a tattoo parlor.

Those incidents were obvious violations of the spirit, if not the letter, of NCAA law. So it took no particular courage for Emmert to decry them in his speech. "It's wrong for parents to sell the athletic services of their student athletes to a university, and we need to make sure that we have rules to stop that problem,'' he said. "And today, we don't. We have to fix that. Student-athletes trading on their standing as star student-athletes for money or benefits is not acceptable, and we need to address it and make sure it doesn't happen.''

Aside from one startling statement -- who knew the NCAA didn't prohibit parents from bidding out their offspring's skills? -- Emmert followed a predictable script in his first major address. It's a good sign that he intends to strengthen some rules designed to protect the integrity of college sports. But unless he's willing to set his sights farther up the ladder, on the influences that are really corrupting major-college athletics, it's ultimately meaningless.

The NCAA won no points with the public for its handling of the Newton and Ohio State cases. It was determined that Newton didn't know what his father was doing and should remain eligible. The Ohio State players were suspended for the first five games next season, but they were allowed to play in the Sugar Bowl.

No one, save for perhaps the tooth fairy, believes the NCAA would have done anything that would have taken those players off the field. We have become so accustomed to the modern state of college sports -- now a multibillion-dollar business, run by the wealthiest members of the cartel for their enrichment -- that we expect the interests of the TV networks and the power conferences will always rule.

Emmert is clearly aware of the cynicism that surrounds the NCAA, and he didn't shy from the criticism. "Behaviors that undermine the collegiate model wherever they occur are a threat to those basic values, and we can't tolerate them,'' he said. "If we believe in those values, we need to be ready to defend them. And if we don't, we have to be ready to suffer the criticism that comes from not doing so.''

It's clear, though, that plenty of institutions don't really believe in the values Emmert was talking about. That is a far bigger problem than a few Buckeyes getting cheap tattoos. Cecil Newton wouldn't have tried to sell his kid's skills if there wasn't a market for it, and the chronic academic underachievement at some programs makes the term "student-athlete'' an oxymoron on their campuses.

Last summer, the Knight Commission on Intercollegiate Athletics issued recommendations on how to shift the emphasis back to education and away from the sports-industrial complex. Among them: Limit postseason play to schools that achieve a 50 percent graduation rate. Reallocate some revenues to reward teams for meeting academic standards. Reduce the length of seasons and the number of games.

The Knight Commission has been urging such action for years. But as TV revenues and bowl payouts keep soaring -- Auburn and Oregon each made $21 million for their respective conferences for appearing in the national championship game -- many college presidents will keep ignoring them.

Emmert said he intends to step up enforcement of NCAA rules and address issues ranging from academic fraud to unscrupulous sports agents. Judging from Thursday's speech, he seems sincere in his desire to uphold the values that should be the backbone of college sports. He can't do it unless university presidents, athletic directors and other people of power are willing to buy in.

It remains to be seen how hard Emmert will push them, and how persuasive he will be. He might succeed in changing some rules. But unless he can make some headway toward changing the culture, it will all be for nought.

Rachel Blount • rblount@startribune.com

  • get related content delivered to your inbox

  • manage my email subscriptions

ADVERTISEMENT

Houston 1 FINAL
Miami 1
Philadelphia 1 FINAL
Minnesota 7
St. Louis 3 FINAL
Detroit 4
Baltimore - WP: T. Wilson 10 FINAL
NY Yankees - LP: S. Baker 2
Boston 9 FINAL
Tampa Bay 6
Toronto 3 FINAL
Pittsburgh 8
Atlanta 5 FINAL
Toronto 3
Washington 2 FINAL
NY Mets 10
Chicago Cubs 5 FINAL
Cincinnati 9
San Diego 3 FINAL
Texas 2
San Francisco 9 FINAL
Seattle 8
Colorado 4 FINAL
Chicago Cubs 18
Cleveland 3 FINAL
Milwaukee 2
Oakland 10 FINAL
Chicago WSox 4
Los Angeles 5 FINAL
LA Angels 4
Kansas City 10 FINAL
Arizona 5
Atlanta 100 FINAL
Charlotte 115
New York 80 FINAL
Chicago 111
Golden State 108 FINAL
Milwaukee 95
Oklahoma City 89 FINAL
Utah 94
Denver 114 FINAL
Portland 120
Nashville 4 FINAL
Washington 3
Arizona 2 FINAL
Pittsburgh 3
San Jose 3 FINAL(SO)
Philadelphia 2
Anaheim 3 FINAL
NY Islanders 2
NY Rangers 2 FINAL
Boston 4
Tampa Bay 0 FINAL
Detroit 4
New Jersey 1 FINAL
Carolina 3
Florida 2 FINAL(OT)
Montreal 3
Ottawa 3 FINAL(OT)
Toronto 4
Los Angeles 1 FINAL
Minnesota 4
Columbus 4 FINAL
St. Louis 2
Buffalo 3 FINAL
Colorado 5
Dallas 4 FINAL(OT)
Vancouver 3
Arizona 78 FINAL
Wisconsin 85
Canisius 73 FINAL
NJIT 78
Notre Dame 66 FINAL
Kentucky 68
San Jose 1 FINAL
New England 2
Orlando City 2 FINAL
Montreal 2
Los Angeles 0 FINAL
D.C. 1
Sporting Kansas City 1 FINAL
New York City 0
Red Bull New York 2 FINAL
Columbus 1
Portland 1 FINAL
Vancouver FC 2
Colorado 0 FINAL
Houston 0
Seattle 0 FINAL
FC Dallas 0
Texas 54 FINAL
(1) Connecticut 105
Dayton 82 FINAL
(8) Louisville 66
(16) Duke 55 FINAL
(4) Maryland 65
Gonzaga 69 FINAL
(6) Tennessee 73
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

question of the day

Poll: Who is your favorite team in the NCAA men's hockey tournament?

Weekly Question

ADVERTISEMENT

 
Close