If you’re an active Twitter user who likes to check out the social media accounts of local athletes — particularly ones you don’t know very well — one of your first instincts upon hearing the news the Twins had signed Logan Morrison was to check out his Twitter profile.
Two numbers would probably jump out at you pretty quickly: Under the “CupOfLoMo” handle, Morrison has tweeted more than 15,000 times and he has more than 100,000 followers — not astronomical marks, but certainly more than your average non-star ballplayer. He has almost twice as many followers, for instance, than Twins second baseman Brian Dozier and has tweeted more than five times as frequently.
But you’ll also notice something else interesting: Morrison hasn’t tweeted at all since the summer of 2015, though the account is verified and still active. So what gives?
Well, in a Fox Sports interview in 2016 — in which the new Twins first baseman/DH was dubbed “baseball’s beloved Twitter pioneer” — Morrison explained simply, “I wanted to manage my time better.”
No argument there. As someone who has tweeted just south of 70,000 times, I often wonder how those fleeting seconds could have been spent differently. Much of what I tweet pertains to work — either promoting something either I or someone else has written or engaging with readers to better understand issues — but plenty of it doesn’t. Is it worth it to interrupt your day to share something (hopefully) clever, or is it simply enough to think it and move on?
Morrison decided the latter, though it also appears the decision wasn’t quite that simple. He had his share of battles with fans who he said had “keyboard disease.”
Other times, he was engaging and amusing. One of his last tweets about sums it up: 10 seconds of lip-syncing to the Backstreet Boys’ “I Want It That Way.”
— Logan Morrison (@CupOfLoMo) August 10, 2015
Maybe it’s too bad Twins fans won’t get to experience Morrison on Twitter. Or maybe it’s a sign that the now 30-year-old Morrison’s approach to life has matured just as his approach to hitting has matured, and we want it that way?