Putting a value on staging

  • Article by: ANGIE HICKS ANGIE and AMP;#X2019;S LIST
  • Updated: May 24, 2014 - 2:00 PM

Banks bed (new for Spring 2014). (Courtesy Mitchell Gold + Bob Williams/MCT) ORG XMIT: 1150628

Is home staging worth it? The answer is a definite “yes,” provided you don’t overspend, say highly rated real estate agents. They agree that staging — setting up a home’s furnishings and overall look to enhance buyer appeal — is just the ticket for helping homes sell faster and for more money than they might otherwise have garnered.

There are two general types of staging, both of which aim to help prospective buyers imagine themselves living in the home:

Reorganizing an occupied house. In such cases, a staging consultant offers ideas for decluttering and depersonalizing, often through “editing” and re­arranging furnishings and accessories. The goal is to appeal to as many people as possible.

Decorating and furnishing an otherwise empty house. Agents say potential buyers have trouble envisioning themselves and their possessions in a bare environment.

Staging costs can range from $150 to thousands of dollars. At the lower end of the price scale, you might pay up to $500 for a home-staging consultation and suggestions that you are then free to follow, or not.

You can spend significantly more, especially if you hire a stager to handle such work as painting, leasing furniture, etc.

Highly rated real estate agents say sellers can generally recover the cost of staging with a higher sales price, but they should avoid overspending. As one agent said, “A good stager will take what you have and make the most of it.”

To find a reliable, experienced home stager, get recommendations from relatives, friends and real estate agents and check client experiences via an online review site. Be aware that some real estate agents include a staging consultation in their package of basic services.

Ask a stager you’re considering hiring if he or she has special training or certification. Request and check references, and take time to review “before” and “after” photos of the stager’s work.

If you’re still unsure about staging’s value, put it to the test. Place your home, unstaged, on the market. If you don’t get a solid offer in a month, stage it and try again.

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  • Dumont Sofas in Boden-Taupe (sofa and fabric both new for Spring 2014). (Courtesy Mitchell Gold + Bob Williams/MCT) ORG XMIT: 1150628

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