When it comes to red wine, Spain provides more bang for the buck across the board than any other country. The reasons are many and varied: savvy, aggressive importers; a sun-splashed, dry climate; cheap labor and land costs; vastly improved winemaking techniques. But the biggest factor might be a variation of an old bromide:
Vines get better with age.
As they grow older, grapevines produce more concentrated fruit. That brings more depth of flavor to the bottle. And Spain not only has the world's most vineyards (15.5 percent of the planet's total), but also the most old-vine vineyards.
"Older vines and greater volume mean higher quality," said Brian Mallie, wine director for Kowalski's, "increasing the possibility of finding good quality grapes at what we consider jug-wine levels. At every price point you can find a better bottle than you can from California."
It doesn't hurt that most of Spain's vineyard land is long since paid for. In California's Central Coast region, by contrast, a person starting a 40-acre vineyard and building a winery would need 20.3 years just to get to the break-even point, according to Silicon Valley Bank's Rob McMillan.
So Spanish vintners not only can let their vines age gracefully, but they find it easier to afford newer technology in the winery. They also are not hidebound to "the more oak, the better" approach that dominated Iberia until fairly recently.
Not that there's anything wrong with oak. But some grapes play well with it while others not so much. And one of Spain's main strengths is the diversity of grapes. Tempranillo, the base for Rioja's world-class wines, still is king, but the royal court has grown exponentially.
Garnacha from Priorat, mencia from Bierzo, carigñena from Catalonia and monastrell from all over the south are among the rising stars. Having so many options made in many styles from 70 designated wine areas can be a bit dizzying. But it's a darn sight better than 10 or 15 years ago, when the Spanish offerings at stores and restaurants were basically take-Rioja-or-leave it.