"Do not disturb while flipping," reads a warning on the back of Nicki Eisenrich's T-shirt as she leans in and flips with precision, her score on the Ghostbusters machine rising by the second.
Interrupting a pinball player is a breach of etiquette. But when Eisenrich plays at local bars and breweries, she often is accosted by mansplainers who tell her how to improve her skills. She designed the shirt to ward them off.
"One of my more memorable experiences was I was playing a machine with some of my friends and this guy comes up and says, 'Hey, can I give you a tip?' While I'm in the middle of a ball! I just turned to him. I said 'No,' And he said, 'OK, well, if you actually stand up straighter, you can tilt the machine more.' I was like, 'OK. You don't want to tilt the machine,' " said Eisenrich, a technical recruiter and skilled pinball player. " 'Everyone has their own posture, there's not a right way to be playing pinball.' "
Eisenrich didn't stop at the T-shirt. She also started a Minneapolis pinball club for women only.
The game, which seemed destined for obscurity after its heyday in the 1960s and '70s, is back in a big way. In Minnesota, dive bars, "barcades" (part bar, part arcade) and brewery taprooms are adding pinball tables and hosting tournaments. One local pinball website includes a map of more than three dozen public places to play, from a soda shop in Spring Lake Park to a VFW in Uptown Minneapolis.
But while the industry is rebuilding, it hasn't entirely shed its man-cave qualities. Men overwhelmingly outnumber women, especially in competitive play. Many of the tables are cluttered with sexualized images of women, including a 2002 Playboy machine with interchangeable inserts so the Playmates can be nude or clothed.
That's why Twin Cities women are banding together to carve out a space of their own in the male-dominated scene. They aim to bring more women into the hobby they love, lower what they see as "barriers to entry" (the ratio of women to men, the intensity of the competitions), and build a supportive community.
The movement has a wide reach — Eisenrich's club is one of 21 chapters of the international women's pinball network Belles & Chimes, which started in California in 2013. About 15 members now attend monthly meetups at local pinball spots. Through the club, Eisenrich hopes to get more women to participate in official competitions.