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Inflation often begins as a mismatch of supply and demand. But if people get accustomed to prices rising, then inflation becomes about expectations. And so the task of ending it grows fuzzier: You need to use policy not just to manage the economy but also to alter psychology. The arid language of economics obscures the brutality this demands. You need to hit the economy hard enough to cow everyone who makes decisions within it.
Because that's what prices are: decisions. Those decisions, even when mediated by algorithms, are made by people trying to predict the decisions other people will make. When people start to believe that other people are raising prices, they will raise prices. If they think other people are raising prices even faster, they will raise prices even faster than that. "One thing to recognize is, inflation can be completely self-fulfilling," Emi Nakamura — an economist at the University of California, Berkeley — told me.
How can you persuade people to expect differently? Ideally, you would do it by increasing supply. In 2021, cars and certain household appliances became scarce, and prices rose. The instant production of far more cars and dishwashers would have dropped prices. We cannot deliver that kind of abundance swiftly: Workers are hard to retrain; factories are slow to build. There are limits to the people, resources and land we can deploy.
What the Fed can do quickly is cut demand by raising interest rates. That, too, can change expectations: If businesses think their customers will have less money next year than they do this year, they will price more cautiously. But again, let's not mince words. The Fed drives down demand by making it harder to borrow money and afford homes, and by throwing people out of work. "We have got to get inflation behind us," Jerome Powell, the chair of the Federal Reserve, said in September. "I wish there were a painless way to do that; there isn't."
In the late 1970s, Paul Volcker, who was then the chair of the Federal Reserve, inaugurated the modern era of central banking by hiking interest rates high enough to break stagflation. But the cost was terrible. In August 1979, when Volcker became chair, unemployment was 6%. By December 1982, it was 10.8%. He wanted to shock the economy into a new normal, and he did. Early in his tenure, when his rate hikes threw stock markets into chaos, he gave an interview to PBS. Asked about the market turmoil, he said, "I think the point may be that we captured their attention, we captured people's attention, and I think that's constructive in a sense."
Volcker forced a recession so deep that the entire psychology of the U.S. economy changed. Today he is celebrated for his steel. Powell invokes him as inspiration. In a speech at a Fed conference in Jackson Hole, Wyoming, this summer, he mentioned Volcker twice and said, of the intended rate hikes, "We must keep at it until the job is done," presumably a reference to Volcker's memoir, "Keeping At It."