In principle, I am on board with American Airlines' new fly-nice exhortation.
Thoughtfulness and consideration are excellent qualities to bring on board a cramped flight. I try to bring them myself. I don't recline my seat; I keep to my tiny space; I don't bring stinky food on board. I am friendly to flight attendants and my seat mates; I don't chat unless chatted to.
The campaign praises a Platonic ideal of "the world's greatest fliers" — they fly American — and then describes what makes them great.
"It's a skill and an attitude, a philosophy and a behavior," the airline wrote approvingly when it launched the campaign recently. "It's the ability to sleep anywhere, their head against a pillow or a much-loved, wadded up jacket. Always upbeat, great fliers make the best of their situation no matter where they're sitting."
A less-upbeat flier might take exception to defining "great fliers" by cheerfulness despite unpleasant flying conditions. If airlines provided more pleasant situations, passengers wouldn't have to be the world's greatest fliers to put up with them.
But I digress. It's one of the practices the campaign lauds as air travel civility that has me opting out:
"They love the view, but they always ask before opening or closing the window shade."
Here we must part ways.