I have a team member who withdraws and shuts down with even the mildest feedback. He's a good performer, but it's frustrating that he reacts this way when I need to tell him how to do something correctly or want to help him do something better. Is there a better way to handle it?
Look for ways to get feedback through, and also level with him about the effect of avoiding feedback.
The inner game
First of all, settle down, set aside your frustration, and get to a neutral state of mind. It may be helpful to close your eyes and take a few deep breaths so that you're calm as you think about ways to address this situation.
Select an example or two, and think deeply about them, remembering the exchanges including as much verbal and nonverbal information as you can recall. Imagine yourself as an observer, and take note of your style of interaction and his responses. Also recall any interactions he's had with others to determine if his behavior is specific to you or more general.
Then analyze your style. Objectively critique your skills in giving feedback and attuning it to an individual's style. Consider asking for input about your feedback style, perhaps from a co-worker or friend.
Finally, consider your goals, envisioning a better outcome for some recent exchanges. What would you have done differently? What response would you prefer from him? And what are the consequences if nothing changes?
The outer game