From business cards to Web pages to trash cans, Minneapolis is moving closer to docking its current sailboat logo in favor of a refreshed look that continues to celebrate the “City of Lakes” moniker.
The makeover across virtually all things Minneapolis will “project a professional, cohesive image [and] helps the public trust that what they are receiving is truly from the city,” according to a city Communications Department recommendation that is working its way toward the full the City Council in late March.
The current logo sports two overlapping sailboats, line-drawn, accompanied by the words “Minneapolis” and “City of Lakes.” There are black and white versions, and also blue and white.
The proposed image goes to one sailboat — using two shades of blue and pea green — with a more sleek appearance. Also, the name “Minneapolis” is much larger than it is in the current logo.
The recommendation explains that updating the look, rather than devising an entirely new design, was the best course because “the public has known and recognized the existing logo for decades, [and] it is so strongly associated with our organization.”
The proposal writer puts at ease the minds of the environmentally conscious, saying that staff would be “encouraged to use up their remaining supply” of printed materials with the two-boat logo.
As for city vehicles, trash cans and employee identification badges, the new design would be phased in as these items need replacing, the recommendation continues.
There would be some things around the city, namely manhole covers and certain signs, that would retain the current logo because of the “considerable cost” to replace, the proposal notes.