Uppercut Boxing Gym may be too grimy for the run-of-the-mill Hollywood screening, but the northeast Minneapolis sweatbox was an ideal venue earlier this month for "Preacher," AMC's interpretation of a 1990s comic book series in which one character bites off the ear of an assailant and another pulls out his own heart to present to Mom before making a mess on the floor of her retirement home.
"The comics are really gross," said cast member Lucy Griffiths, applying lipstick in the mirror of a dressing room, as roughly 100 fans gasped and guffawed their way through a sneak preview just outside her door. "They managed to capture that."
She was referring to Seth Rogen and Evan Goldberg, the dynamic duo behind "This Is the End" and "The Interview," both featuring Rogen.
Despite their success, the pair were unlikely candidates to pump blood into such a gritty, gruesome drama, if only because of their history with stoner comedies and the failure of their last comic book adaptation, "The Green Hornet."
Rights to the character, created by Garth Ennis with not-so-pretty pictures from Steve Dillon, once belonged to Oscar-winning director Sam Mendes, who eventually aligned himself with the more established rogue hero James Bond. Minnesota native Mark Steven Johnson ("Daredevil"), Rachel Talalay ("Tank Girl") and DJ Caruso ("Disturbia") also developed versions before dropping out.
After more than 20 years of near-misses, the longtime pals were the last geeks standing.
"Many people far more talented than us tried to turn this into a movie and it didn't happen. I don't think it was them. I think it was the format," Rogen said this past January during a news conference in Los Angeles. "For a story with so many characters and this giant world, I think television is needed."
So is a strong constitution.