Minneapolis-based ad agency Marketing Architects said it has launched its own business incubator targeting start-ups that hope to directly sell their products to consumers through television or radio ads.
The agency is working with venture capital firm MACatalyst, which has set aside $2 million this year to help those start-ups. Selected start-ups can use space in the 5,000 square foot incubator, said Katelin Johnson, brand manager for Marketing Architects.
So far, there are five products ideas that have received funding from MACatalyst, Johnson said. She declined to disclose the specific ideas, but said they range from home goods to medical devices.
Start-ups that receive funding from MACatalyst and take part in the incubator, may be required to use Marketing Architects for their TV and radio advertising depending on their stage of development, Johnson said.