Trying to reach out to students before Wednesday night's game, Richard Pitino surprised a University of Minnesota economics class with Goldy the mascot, the marching band and team captain Jordan Murphy.
The Gophers fourth-year men's basketball coach has been eager to showcase his new and improved team. But with season-ticket sales down after last season's struggles, attendance was less than 8,000 for the second consecutive game Wednesday.
The best way to attract fans might be just to keep winning, which the Gophers did behind Murphy's 18 points and 12 rebounds in an 80-56 victory over Mount St. Mary's in front of an announced crowd of 7,940 at Williams Arena.
"That's something we have to earn," Murphy said. "The more we win, of course, the more people are going to come. The more we start playing hard, giving more and more effort every game, the crowds will come.
''We're just worried about giving each other energy, feeding off each other's enthusiasm."
The Gophers, who play host to St. John's in the Gavitt Tipoff Games on Friday, improved to 3-0 to open the season for the first time since Pitino's initial year in 2013-14.
Minnesota led 37-29 at halftime but struggled to find rhythm early when Pitino used his bench more often than the first two games.
A seven-man rotation turned into 11 players seeing the floor in the first half.