Saturday is Free Comic Book Day, an event that has been a first-Saturday-in-May tradition at most major comic shops since 2001. If you haven't ever been to one, it's time to start. Here's a Q&A to help you acclimate:
Q: Are the comics really free?
A: Yes, they're really free.
Q: Who pays for them?
A: "It really is a shared cost between retailers, publishers and Diamond as the distributor," said Deborah Moreland of Diamond Comic Distributors Inc., a firm that distributes the vast majority of comics in North America. "Retailers pay a nominal fee for each comic they purchase — usually the cost to print the comic. They also handle all their costs in management and marketing of the event locally. Publishers create the comics with no compensation, other than for the printing costs, and they help to market the event. Diamond, as the distributor, donates all of its processing time to get retailers the comic books, and help oversee the overall management and the national marketing and PR for the event."
Q: Do all comic shops participate?
A: No. To find out if a shop near you is giving away free comics, go to the comic shop locator at www.freecomicbookday.com. More than 2,340 shops are participating.
Q: What is going on at the shops besides free comics?