Because there aren't enough hamburger places:
Diversification is helpful:
The fast-casual market is expanding quickly, as new burger ideas hip-check old ones out of the rink: Five Guys, for example, seems prime for contraction, given the charmless style of the stores and the rather undistinguished product. I like the fact that you get 47 pounds of French Fries in your sack, but the burgers aren't anything magical, and experience at several locations around the country has had one constant: dry buns. As for Smashburger, well, the last time I was there the counter-help was surly, and they wiped everything down with stinky rags. That's enough to make you never want to eat at a place again. That's all it takes. I did call the number on the receipt, and filled out a comment form. It was quite detailed. It thanked me. It said I was entered to win. Never heard anything. Didn't even get the "sorry about the stinky rags" form letter.
WEB The word "hack" has been useless since "lifehack" was applied to such ingenious tricks as running a stuck pickle-jar lid under hot water. It means "figured out something." This Daily Dot story is called "How a bunch of girls hacked Tinder," and if you think there's actual hacking involved, sorry. What they did was meet for brunch. Here's my favorite paragraph:
It's important to note milestones and landmarks like that.
