Because there aren't enough hamburger places:
Chipotle Mexican Grill Inc. may be getting into the burger business. Chipotle, which has already invested in two smaller chains, is considering opening another restaurant concept focused on hamburgers, said Chris Arnold, a spokesman for the Denver-based company. The company filed a trademark application this month for the name “Better Burger,” according to the U.S. Patent and Trademark Office website.
Diversification is helpful:
Even as it mulls expansion, the burrito seller is trying to recover from a food-safety crisis that erupted last year. The company suffered a series of E. coli and norovirus outbreaks, driving away customers and spurring an investigation by the Centers for Disease Control and Prevention. The fallout is ongoing: Same-store sales tumbled 26 percent in February, and the company expects to report a loss in the first quarter.
The fast-casual market is expanding quickly, as new burger ideas hip-check old ones out of the rink: Five Guys, for example, seems prime for contraction, given the charmless style of the stores and the rather undistinguished product. I like the fact that you get 47 pounds of French Fries in your sack, but the burgers aren't anything magical, and experience at several locations around the country has had one constant: dry buns. As for Smashburger, well, the last time I was there the counter-help was surly, and they wiped everything down with stinky rags. That's enough to make you never want to eat at a place again. That's all it takes. I did call the number on the receipt, and filled out a comment form. It was quite detailed. It thanked me. It said I was entered to win. Never heard anything. Didn't even get the "sorry about the stinky rags" form letter.
WEB The word "hack" has been useless since "lifehack" was applied to such ingenious tricks as running a stuck pickle-jar lid under hot water. It means "figured out something." This Daily Dot story is called "How a bunch of girls hacked Tinder," and if you think there's actual hacking involved, sorry. What they did was meet for brunch. Here's my favorite paragraph:
I’ve been to a couple Girl Grew events (comedy festival, roller derby) now and have generally liked and gotten along with everyone I met on one level or another. And while I haven’t been able to convince any of my friends of analog origin to come to a Girl Crew outing, I’ve made one pal with whom I’ve smoked many a joint with without needing to organize it through Girl Crew.
It's important to note milestones and landmarks like that.