University of Minnesota grad student Jargalmaa Erdenemandakh put her public policy major to work in Brooklyn Park this semester.
For months, she's been researching how Minnesota's sixth-largest city can assess its rebranding efforts. She concluded that focus groups and opinion polls on platforms like YouTube and Facebook may be among the most effective ways.
"It's one of the best projects I've done," Erdenemandakh said.
Her findings are part of the U's Resilient Communities Project, which connects students with communities chosen each academic year through an application process. Now in its fifth year, the program has also worked with Minnetonka, North St. Paul, Rosemount and Carver County.
Students complete projects across a broad array of topics and turn their findings over to city leaders, who can use them to guide policy and urban planning.
Challenges facing Brooklyn Park, a rapidly diversifying suburb, provided fodder for about 260 students over the past year.
"We definitely have a demographic profile that represents how cities will look in the future," said Kim Berggren, community development director.
Half the residents in the north metro city are people of color, and 1 in 5 are foreign born.