Pounded with news of hurricanes, wildfires and mass shootings this year, many Minnesotans responded with their wallets. Now, as charities move into the critical holiday fundraising season, some worry that donors will be too tapped out to support local bread-and-butter causes.
"Those other disasters absolutely can cannibalize some of our donations," said Brian Molohon, Union Gospel Mission's vice president of development.
Giving for disaster relief also has waned with each successive event. The American Red Cross says it received $5.2 million from Minnesotans after Hurricane Harvey slammed the Texas Gulf Coast in August, $1.2 million the following month when Hurricane Irma swamped Florida, $950,000 later that same month after Hurricane Maria plowed through Puerto Rico, and $300,000 in general disaster relief. That mirrors the national downward trend.
In years past, the Union Gospel Mission, which relies solely on private donations, saw slight declines in giving after disasters, Molohon said. This year's giving appears on track, "but there are still some question marks," he said.
Local Red Cross officials are concerned. "People get overwhelmed by the news after a while, especially in a season like we've had. … We hope they remember the bigger picture of those in need every day in Minnesota and make that donation to help," spokeswoman Carrie Carlson-Guest said."
Many charities get the bulk of their donations at the end of the year, and fatigue could play a role in the level of giving this year, said Steve Boland, managing partner for Next in Nonprofits, a fundraising consulting firm.
"People already feel stretched this year. I am concerned we will see a slip," Boland said. He added that he worries people will tally their annual donations this month for tax purposes, realize they've already hit their mark and write fewer checks.
Molohon said donors usually don't come right out and say why they're giving less. But he said that it often seems to be the bigger donors — those giving $10,000 to $50,000 — who decide to split their donations between a favorite local charity and a headline-grabbing natural disaster.