Minneapolis software firm TST Media said it acquired Wisconsin Sports Network for an undisclosed sum.
TST sells a platform called NGIN, which is used by sports teams to run websites, process payments and for social networking.
TST said the latest acquisition will help it grow its business. Wisconsin Sports Network (WSN) tracks more than 85,000 student athletes involved in Wisconsin high school sports each year. The network has had more than 300 million page views since it launched in 2002 and users have bookmarked it more than 2 million times.
“They caught our eye with their outstanding traffic, hundreds of thousands of users (and) a world class data set,” said TST’s CEO Justin Kaufenberg in an interview with the Star Tribune. “We’ve always admired what they’ve done.”
The company plans to keep all ten Wisconsin Sports Network (WSN) employees, bringing its total workforce to 85 people. WSN’s founder, Nicholas Kartos, will become general manager of TST’s Madison, Wis. satellite office.
WSN users will be able to access WSN’s data on NGIN for free, but if users want to get a mobile app with the data they will pay a fee, Kaufenberg said.
TST Media is a business partner with the Star Tribune in the coverage of high school sports.