'Bold' bid lands 2018 Super Bowl for Minnesota

  • Article by: ROCHELLE OLSON , Star Tribune
  • Updated: May 21, 2014 - 9:54 AM

The theme of Minneapolis’ bid, “Built for the Bold,” emphasized the $1 billion Vikings stadium under construction and the state’s friendly ethos. Now, the focus moves to planning the event.

– Four ballots into a tension-filled process, the Minneapolis Super Bowl pitch built around the new Vikings stadium triumphed Tuesday over party magnet New Orleans and 2012 host Indianapolis to bring the NFL’s premier event to Minnesota in 2018.

U.S. Bancorp CEO Richard Davis, former Carlson Cos. board chair Marilyn Carlson Nelson and other members of the Minnesota delegation danced, jumped up and down, hugged and high-fived on hearing the news. Their raucous cheers and exclamations of “We did it!” reverberated through the hallways of the Ritz-Carlton Hotel in the upscale Buckhead neighborhood, where the high-stakes drama had just played out.

“The way they jumped for joy was the way I felt inside,” Vikings owner Zygi Wilf said later at a news conference.

The theme of Minneapolis’ bid, “Built for the Bold,” which emphasized the $1 billion Vikings stadium under construction and the state’s friendly ethos, was seen by some observers as an underdog to New Orleans. But after NFL Commissioner Roger Goodell announced the victor, a number of team owners said the new stadium was a decisive factor.

“We’re going to make football fans everywhere proud,” Vikings owner/president Mark Wilf said.

Minnesota last hosted a Super Bowl in 1992 in the recently demolished Metrodome. The big game is coveted by league cities because it brings with it two weeks of international media attention, millions of dollars of consumer spending and an incalculable civic boost.

Mark Wilf, who gave Minneapolis’ five-minute closing argument to the owners during their closed-door meeting before voting, said he emphasized the public-private partnership involved in building the stadium. He also told the owners that the Super Bowl would validate the stadium as a top-notch facility for generations of Minnesotans.

Bringing the Super Bowl to Minneapolis is a coup for the Wilfs, New Jersey businessmen who have owned the team for a decade but are still considered outsiders by some Minnesotans. They lobbied furiously for a new stadium until the Legislature relented in 2012.

“I think that’s what swayed most of the owners,” said New York Giants owner John Mara of the new Vikings stadium.

The vote is secret, so the final tally won’t be made public. But it clearly wasn’t a slam-dunk for Minnesota. No team received the required super-majority on the first, second or third ballots. Indianapolis was dropped after the second ballot for having the least votes. The final ballot required only a simple majority of votes, and that pushed Minnesota to the top.

Members of the state’s delegation beamed as they walked into a media room for a news conference to talk about the victory. With Carlson Nelson sporting a glamorous bright purple dress and Davis a purple tie, the Minneapolis team had strutted through the Ritz-Carlton lobby to the NFL owners’ meeting room with more pizazz and seemingly more purpose than the dark-suited teams from the other cities.

Still, there were some last-minute jitters.

To prepare for their presentation, Carlson Nelson and Davis sat at the head of the table in the Minneapolis war room. She admitted to being nervous. He smiled. Someone among the other members of the delegation — Vikings vice president Lester Bagley, Melvin Tennant of Meet Minneapolis, Michael Langley of Greater MSP, and Michele Kelm-Helgen, executive director of the Minnesota Sports Facilities Authority — played Queen’s anthem, “We Are the Champions,” on their phone as everyone sang along, danced and held hands.

They came out of their 15-minute presentation satisfied they’d left nothing unsaid. Davis playfully mugged before the interview for the cameras, saying, “What up, Minnesota?” Carlson Nelson got misty-eyed as she spoke of her pride in the quality of the presentation and her hometown. “If only you knew these people,” she said she wanted to tell the owners. “They’re so authentic. They’re so real.”

The pride and preparation paid off. In a television interview after the victory, an ebullient Carlson Nelson said, “Tell everybody to come!”

What Minnesota pitched

Before the presentation, Minnesota’s steering committee members kept their cards hidden, but afterward they revealed the bid’s theme and emphasis on the ease of navigating the Twin Cities and plans to make the Mall of America a hub of action.

They also told the owners that the St. Paul Winter Carnival has agreed to build an eight-story ice castle — its first since 2004. And that the Minneapolis-St. Paul International Airport is bigger than the airports serving the other bidders. And that light-rail transit will make ground travel easy.

  • related content

  • NFL Network’s Kimberly Jones, left, interviewed presentation leaders Marilyn...

  • Robert Carter illustration for Minneapolis Super Bowl bid announcement, May 20, 2014....

  • Former Carlson Cos. board chair Marilyn Carlson Nelson was ecstatic after the voting...

  • Vikings owner Zygi Wilf beamed as he spoke at a news conference following...

ADVERTISEMENT

NY Yankees - LP: M. Pineda 0 FINAL
Toronto - WP: D. Hutchison 2
Detroit - LP: M. Scherzer 3 FINAL
Chicago WSox - WP: C. Sale 6
Chicago Cubs - WP: F. Doubront 5 FINAL
St. Louis - LP: J. Masterson 1
Cincinnati - LP: A. Simon 2 FINAL
Pittsburgh - WP: V. Worley 3
Minnesota 2 Top 9th Inning
Baltimore 3
Philadelphia - WP: J. Williams 7 FINAL
NY Mets - LP: B. Colon 2
Miami - WP: J. Cosart 4 FINAL
Atlanta - LP: A. Harang 0
Boston - LP: A. Webster 0 FINAL
Tampa Bay - WP: J. Odorizzi 7
Cleveland 1 Top 9th Inning
Kansas City 1
Detroit 5 Top 9th Inning
Chicago WSox 4
Texas - LP: P. Klein 0 FINAL
Houston - WP: S. Feldman 2
Colorado 1 Bottom 8th Inning
Arizona 0
Chicago Cubs 1 Bottom 6th Inning
St. Louis 4
Los Angeles 0 Top 6th Inning
San Diego 1
Milwaukee 0 Bottom 4th Inning
San Francisco 2
Oakland 0 Top 4th Inning
LA Angels 0
Washington 2 Top 4th Inning
Seattle 0
Green Bay 9/4/14 7:30 PM
Seattle
BYU 35 FINAL
Connecticut 10
(6) Jacksonville St 7 FINAL
(8) Michigan State 45
Bowling Green 31 FINAL
Western Ky 59
TX-San Antonio 27 FINAL
Houston 7
Colorado State 31 FINAL
Colorado 17
UNLV 13 FINAL
Arizona 58
Penn State 26 FINAL
UCF 24
Troy 10 FINAL
UAB 48
(7) UCLA 28 FINAL
Virginia 20
Western Mich 34 FINAL
Purdue 43
(5) Ohio State 34 FINAL
Navy 17
Appalachian St 14 FINAL
Michigan 52
Ga Southern 23 FINAL
NC State 24
Boston College 30 FINAL
Massachusetts 7
West Virginia 23 FINAL
(2) Alabama 33
Rice 17 FINAL
(17) Notre Dame 48
(10) South Dakota St 18 FINAL
(24) Missouri 38
Fla Atlantic 7 FINAL
(22) Nebraska 55
California 31 FINAL
Northwestern 24
Marshall 42 FINAL
Miami-Ohio 27
UC Davis 0 FINAL
(11) Stanford 45
Arkansas 21 FINAL
(6) Auburn 45
(16) Clemson 21 FINAL
(12) Georgia 45
Liberty 29 FINAL
(23) North Carolina 56
Ohio U 17 FINAL
Kent State 14
Louisiana Tech 10 4th Qtr 12:15
(4) Oklahoma 48
Stephen F Austin 16 4th Qtr 8:38
(20) Kansas State 52
Fresno State 13 3rd Qtr 2:47
(15) USC 52
Southern Miss 0 3rd Qtr 0:25
Miss State 42
Texas-El Paso 24 3rd Qtr 4:28
New Mexico 14
North Texas 0 3rd Qtr 5:39
Texas 28
(1) Florida State 20 3rd Qtr 11:50
Oklahoma State 10
(14) Wisconsin 10 2nd Qtr 13:24
(13) LSU 7
Idaho 0 Delayed 14:50
Florida 0
South Dakota 9:30 PM
(3) Oregon
(25) Washington 9:30 PM
Hawaii
Utah State 8/31/14 6:00 PM
Tennessee
SMU 8/31/14 6:30 PM
(10) Baylor
Miami-Florida 9/1/14 7:00 PM
Louisville
Arizona 9/4/14 7:00 PM
TX-San Antonio
Pittsburgh 9/5/14 6:00 PM
Boston College
Washington St 9/5/14 9:30 PM
Nevada
SMU 9/6/14 11:00 AM
North Texas
Fla Atlantic 9/6/14 11:00 AM
(2) Alabama
Buffalo 9/6/14 11:00 AM
Army
(24) Missouri 9/6/14 11:00 AM
Toledo
Arkansas State 9/6/14 11:00 AM
Tennessee
(8) McNeese State 9/6/14 11:00 AM
(22) Nebraska
Central Mich 9/6/14 11:00 AM
Purdue
Akron 9/6/14 11:00 AM
Penn State
Western Ill 9/6/14 11:00 AM
(14) Wisconsin
(20) Kansas State 9/6/14 11:00 AM
Iowa State
(4) Oklahoma 9/6/14 11:00 AM
Tulsa
Western Ky 9/6/14 11:00 AM
Illinois
SC State 9/6/14 11:30 AM
(16) Clemson
Navy 9/6/14 12:00 PM
Temple
UAB 9/6/14 1:00 PM
Miss State
South Alabama 9/6/14 1:00 PM
Kent State
New Mexico St 9/6/14 1:00 PM
Georgia State
Colorado 9/6/14 2:00 PM
Massachusetts
Fresno State 9/6/14 2:00 PM
Utah
(1) Eastern Wash 9/6/14 2:00 PM
(25) Washington
(15) USC 9/6/14 2:30 PM
(11) Stanford
Ohio U 9/6/14 2:30 PM
Kentucky
Middle Tennessee 9/6/14 2:30 PM
Minnesota
Northern Ill 9/6/14 2:30 PM
Northwestern
Missouri State 9/6/14 2:30 PM
Oklahoma State
Ball State 9/6/14 2:30 PM
Iowa
Maryland 9/6/14 2:30 PM
So Florida
Eastern Mich 9/6/14 3:00 PM
Florida
Georgia Tech 9/6/14 3:00 PM
Tulane
(18) Ole Miss 9/6/14 3:30 PM
Vanderbilt
Old Dominion 9/6/14 5:00 PM
NC State
(8) Michigan State 9/6/14 5:30 PM
(3) Oregon
(19) Arizona State 9/6/14 6:00 PM
New Mexico
Louisiana Tech 9/6/14 6:00 PM
Louisiana
San Jose St 9/6/14 6:00 PM
(6) Auburn
East Carolina 9/6/14 6:00 PM
(9) So Carolina
Duke 9/6/14 6:00 PM
Troy
Idaho 9/6/14 6:00 PM
ULM
(17) Sam Houston St 9/6/14 6:30 PM
(13) LSU
Michigan 9/6/14 6:30 PM
(17) Notre Dame
Lamar 9/6/14 6:30 PM
(21) Texas A&M
Northwestern St 9/6/14 6:30 PM
(10) Baylor
BYU 9/6/14 6:30 PM
Texas
Citadel 9/6/14 6:30 PM
(1) Florida State
San Diego St 9/6/14 7:00 PM
(23) North Carolina
Virginia Tech 9/6/14 7:00 PM
(5) Ohio State
Memphis 9/6/14 9:00 PM
(7) UCLA
Colorado State 9/6/14 9:15 PM
Boise State
Air Force 9/6/14 9:15 PM
Wyoming
Oregon State 9/6/14 9:30 PM
Hawaii
Texas Tech 9/6/14 10:00 PM
Texas-El Paso
Colorado 0 FINAL
Seattle 1
New England 3 FINAL
Toronto FC 0
Columbus 0 FINAL
Montreal 2
FC Dallas 0 2nd Half 25:00
Chicago 0
Real Salt Lake 9:30 PM
San Jose
Portland 9:30 PM
Vancouver FC
Ottawa 10 FINAL
Montreal 20
Winnipeg 8/31/14 3:00 PM
Saskatchewan
Toronto 9/1/14 12:00 PM
Hamilton
Edmonton 9/1/14 3:30 PM
Calgary
Brt Columbia 9/5/14 6:30 PM
Ottawa
Calgary 9/6/14 6:00 PM
Edmonton
Hamilton 9/7/14 12:00 PM
Montreal
Saskatchewan 9/7/14 3:00 PM
Winnipeg
Chicago 70 FINAL
Indiana 77
Connect with twitterConnect with facebookConnect with Google+Connect with PinterestConnect with PinterestConnect with RssfeedConnect with email newsletters

ADVERTISEMENT

ADVERTISEMENT

Date/Opponent Time W L Score
2014 preseason     
Aug 8 - vs. Oakland 7 pmX10-6
Aug 16 - vs. Arizona 7:30 pmX30-28
Aug 23 - at Kansas City 7 pmX30-12
Aug 28 - at Tennessee 7 pmX19-3
2014 regular season     
Sep 7 - at St. Louis Noon
Sep 14 - vs. New England Noon
Sep 21 - at New Orleans Noon
Sep 28 - vs. Atlanta 3:25 pm
Oct 2 - at Green Bay 7:25 pm
Oct 12 - vs. Detroit Noon
Oct 19 - at. Buffalo Noon
Oct 26 - at Tampa Bay Noon
Nov 2 - vs. Washington Noon
Nov 9 - Bye
Nov 16 - at Chicago Noon
Nov. 23 - vs. Green Bay Noon
Nov. 30 - vs. Carolina Noon
Dec 7 - vs. NY Jets Noon
Dec 14 - at Detroit Noon
Dec 21 - at Miami Noon
Dec 28 - vs. Chicago Noon

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

question of the day

Poll: How many fantasy football teams do you draft?

Weekly Question

ADVERTISEMENT

 
Close