Is Justin Vernon's good name enough for fans to bet $100-$200 on next summer's Eaux Claires Festival? Organizers will find out starting Thursday at noon when tickets to the inaugural two-day festival in Vernon's native Eau Claire, Wisc., go on sale at early-bird prices before any performers have been named.

Two-day general-admission passes can be had for $100 via www.eauxclaires.com. VIP passes that include free beverages (yes, including beer) will be available for $200.

A formal announcement of the festival was made today, following the news a month ago that the Bon Iver frontman/namesake and his partners at Boston's Crashline Productions received approval to hold the fest July 17-18 at Foster Farm on the Chippewa River near Eau Claire, where the popular Country Jam festival is also held.

Wednesday's announcement added one more partner to the list of co-organizers, who adds a little indie-rock star power to the event: Aaron Dessner, guitarist for the National and a heavy dabbler in classical and none-of-the-above music composition. Dessner's brother Bryce is himself curator of an eclectic new fest, Music Now, happening in March in their native Cincinnati.

Aaron Dessner said in the press release for the Eaux Claires Fest: "Justin and I have been friends and collaborators for years," "Working together to create and curate Eaux Claires is something we've been talking about for a long time. To finally see it come together, and to imagine the music, art and community the festival will bring together, is very exciting."

Said Vernon: "After several years of touring and playing music festivals of all different types around the world, I wanted to put together an event that would honor what we love about this place — including an independent attitude and blaze orange caps — but also shine a light on less familiar and surprising elements that are already weaving themselves into our future. Having this festival right in my backyard gives me and the guest artists a chance to share familiar work and new creations in a setting close to my heart and different than any other stage in the world."

ASSOCIATED PRESS - NYT, Star Tribune
Justin Vernon with Bon Iver at the Coachella Music Fest in 2012. / Damon Winter, New York Times/AP

It's still unclear if Vernon or Dessner will also be performing at Eaux Claires (pronounced "oh Claire" just like the city), and if so, if they will do so with their best-known acts. Sources close to Vernon say he indeed plans to bring back Bon Iver next year. The National don't have any gigs booked besides at that Music Now fest. We'll find out for sure when the lineup is revealed early next year.