Groupon pulls controversial Super Bowl ads
- Blog Post by: Rose French
- February 11, 2011 - 9:53 AM
Turns out Groupon’s controversial Super Bowl ads didn’t quite win over viewers, and the company has decided to pull them from the air.
Groupon CEO Andrew Mason apologized for the ads in a blog post Thursday. Many people were offended by the ad that aired during the Super Bowl, which featured actor Timothy Hutton talking about the plight of the Tibetan people, then glibly does an about-turn and says he could still save money on Tibetan restaurants because of Groupon.
In the two other ads, actor Cuba Gooding Jr. bemoans the world’s dwindling number of whales before talking up a discounted whale-watching cruise and actress Elizabeth Hurley bemoans endangered Amazon rainforests before promoting a deal on a Brazilian wax.
“Our ads offended a lot of people,” Mason wrote. “Tuesday I posted an explanation, but as many of you have pointed out, if an ad requires an explanation, that means it didn’t work.”
What do you think? Were the ads offensive?
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