If it’s a bad idea, the PR team will tell you — right?
Surely the PR team would have stepped up
Regarding the ill-advised arbitration tactic woven into a marketing program by General Mills (“General Mills moves to limit lawsuit exposure,” April 17, and “General Mills reverses its terms,” April 21), I was truly amazed. Doesn’t this hugely successful company have an in-house public-relations counsel as well as agency service? Were the aforementioned people actually involved (I hope not) in developing the ploy to deprive unsuspecting customers of their right to sue? If not so involved, were they at least consulted about the idea, and did they have the opportunity, status and courage to strongly recommend that the plan be dropped, which was the eventual decision?
Initial strategy can misfire for anyone, at any executive level, in any business, including PR. But still, any competent PR counsel would surely have known that attempting to trick consumers is a public-relations disaster just waiting — in fact, begging — to happen.
Robert K. Krishef, St. Louis Park
Sudden move on water births ignores evidence
The revocation of water births at Allina Hospitals (“Allina halts all water births,” April 24) came as an abrupt surprise not only to the women counting on those services but to the providers who deliver at those hospitals as well. Both the Star Tribune and Allina’s decisionmakers, however, left out the most important part of the story — the evidence-based information on the safety of water birth. It is nothing new; it has been done in Europe for decades, as well as in birthing centers and hospitals in our own country and in this community. There are many studies that describe the safety of water birth. If we are going to make decisions on hospital policies, let’s use the evidence-based data all the time, not just when it is convenient.
Georgeanne Croft, Minneapolis
The writer is a certified nurse-midwife.
Careful with that broad brush; many are good
The assessment in the April 21 Letter of the Day (“Taxi alternatives to be expected, given poor service”) was unfair. There may be some taxi drivers out there who are “surly” and who drive with “unkempt interiors” and the like, but it is hard to believe that this is a general thing. My experience with taxis is mostly in St. Paul, where I have found the drivers polite and accommodating, with clean cabs. It is not an easy job, with drunks messing up the interiors and customers who run without paying. I even heard of a case where the driver was caught in a drive-by shooting.
Donna Mirocha, St. Paul
The Opinion section is produced by the Editorial Department to foster discussion about key issues. The Editorial Board represents the institutional voice of the Star Tribune and operates independently of the newsroom.