You can’t look away from the “kiss cam” at Target Field — the production team might make you its next attraction.
Forget full counts, loaded bases and the bottom of the ninth.
At Target Field, the only certain drama arrives in the middle of the sixth inning, when a diamond-shaped camera appears on the gigantic center-field scoreboard and a love song blares from the ballpark speakers.
Joe Mauer might be the next at-bat, but Jesse Marquette has your undivided attention.
You can’t see him, but the “kiss cam” coordinator just might see you.
The game of baseball alone isn’t enough to bring sellout crowds to the ballpark anymore. Right or wrong, languorous leisure activities are America’s past, not pastime. That’s why teams, including the Minnesota Twins, are continually looking for ways to keep the ballpark experience fresh.
Most are gimmicks with as much staying power as their starting pitchers. Then there’s the kiss cam, one of the ballpark’s few truly modern traditions.
Behind the 80-second scoreboard skit that coaxes people to pucker up are Marquette, the scoreboard director, and others on the Twins production team. The shrewd crew members pick out “couples” for PDAs and create lighthearted yet suspenseful theater.
Spectators can’t help but wonder: How will chosen couples react? Wait, what if I’m next?
“We’re always watching, and we will find you,” Marquette said. “You should never think that you’re safe.”
Kiss cams began appearing in professional baseball in the 1980s, and the Twins have produced the segment since 2001. What it lacks in nostalgia, it makes up for in anticipation.
Production manager Sam Henschen — Marquette’s boss — said the Twins keep bringing the feature back because sponsors keep coming back. Why? The kiss cam keeps the crowd glued to the big screen.
“Everyone feels like they’re the next potential victim,” Henschen said. “You always have to be looking.”
Even players can’t help but watch. Cameraman Joe Casey, the son of longtime announcer Bob Casey, said he once got Dan Gladden to embrace Jack Morris.
“You see couples on a first date that don’t necessarily want to kiss, and you get that awkward moment,” center fielder Aaron Hicks said. “I love that.”
The 80-second segment doesn’t come together in a few haphazard moments. More than two hours before the game, the production team meets on the top floor of Target Field, where the control room is. Three cameramen with designated locations and two other roving cameramen then disperse around the ballpark. While they film pregame features, they’re scouting for potential kissers.
Upstairs in the control room, Marquette watches everything on six TV screens. Via headset, he asks the cameramen about potential smoochers.
Man behind the curtain
Marquette said he doesn’t just play Cupid. The 35-year-old said the goal is to get a wide range of couples. He often looks for moms with babies or little kids because babies cause the crowd to coo and little kids usually elicit laughter because they loathe the embarrassment. But everyone’s in the strike zone, from 16-year-olds to same-sex couples.