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Action Steps: Although I'm a firm believer that you should spend no more than 20% of your time looking for advertised job openings online (the remaining 80% should be spent meeting people offline), tools like TweetMyJOBS, JobShouts, and Tweetajob can automate the process and save you time. So consider using one or more of them.
Here's additional advice from Gilmore, who has experience as a recruiter in a highly competitive job market: "The recession has significantly altered the way everyone should conduct their job searches. It is essential for candidates to use every method to reach all potential employers."
This means you should combine old school methods (offline networking among them) with the most-effective Internet-based tools.
Should Twitter be among the tools in your job-search kit?
Try it, ration your time carefully, track your results, and judge for yourself.
Kevin Donlin is contributing co-author of "Guerrilla Marketing for Job Hunters 2.0." Since 1996, he has provided job-search help to more than 20,000 people. For a free Guerrilla Job Search audio CD, visit MyNewJobHunt.com.