Meet the Beatles at Mall of America's newest museum

  • Article by: JON BREAM , Star Tribune
  • Updated: June 4, 2014 - 4:02 PM

The new Midwest Music Museum opens Thursday with an exhibit saluting the Fab Four’s American invasion.

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Ringo Starr’s drum kit is an interactive aspect of the Beatles exhibit at the MOA.

Photo: JONATHAN BLANC • New York Public Library,

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Princess Diana, Barbie and now the Beatles.

All have been subjects of exhibits at the Mall of America, which on Thursday opens a new Midwest Music Museum with the touring show “Ladies and Gentlemen, the Beatles.”

The museum is the first of three phases of a new fourth-floor entertainment complex at the megamall, including a restaurant and a live-music club. No opening dates have been set for those but Denny Laine, formerly of the Moody Blues and Paul McCartney’s Wings, is scheduled to play there Aug. 1.

The museum exhibit is all about Beatlemania and, specifically, when the Fab Four performed in the United States from 1964 to ’66.

“A crowd of about 30,000 people — mostly squirming, writhing, clapping teenagers — screamed and screeched their approval of the Beatles Saturday night at Metropolitan Stadium,” began a front-page story in the Aug. 22, 1965, Minneapolis Tribune, one of many artifacts in the exhibit.

Some treasures might be more exciting to Beatlemaniacs.

There’s McCartney’s jacket from the group’s 1965 concert at Shea Stadium in New York (though the Wells Fargo agent’s badge on it is a replica).

There are several Beatles vinyl discs, including a 1961 German single of “My Bonnie” by Tony Sheridan and the Beat Brothers. (They couldn’t use “The Beatles” because that word is phonetically similar to a German vulgarity.)

There is a one-page contract for the British quartet’s 1964 gig at the Hollywood Bowl. The band was guaranteed $25,000; a year later in Atlanta, according to another contract, the guarantee doubled to $50,000.

There is a list of itemized expenses for the Fab Four’s final concert ever — Aug. 29, 1966, at Candlestick Park in San Francisco, where promoters spent, among other things, $210 on electricity, $145 on toilet paper and $15 on deodorant.

There are handwritten set lists from as far back as 1960, various concert tickets and even a lock of John Lennon’s hair from 1963, with his “Bald” John Lennon autograph to certify its authenticity.

Special Met Stadium photos

A special touch for “Ladies and Gentlemen, the Beatles,” put together by the Grammy Museum in Los Angeles, is a collection of about 30 photos taken by Beatles tour manager Bob Bonis at the Met Stadium concert — coincidentally the site where the Mall of America now stands. He was the only photographer to get remotely close to the stage, situated near second base.

Essays and artifacts put the Beatles in historical perspective by acknowledging some of their influences, including James Brown (represented by a rhinestone-studded black suit from 1961), Ray Charles (a colorful sport coat and pink ruffled shirt from 1960), Elvis Presley (a sweet 1942 Martin acoustic guitar) and Buddy Holly (a ’44 Gibson acoustic guitar with hand-tooled leather decorations).

The exhibit also revisits the group’s heyday with re-creations of a New Jersey Beatlemaniac’s bedroom and a Woolworth’s display of Beatles souvenirs.

Kiosks with headphones discuss key moments in Beatles history, including John and Paul telling how they met.

The must-do display is an interactive Ringo Starr drum kit on which you can take a quick lesson from the drummer himself. Sit down on the stool behind the drums, pick up a pair of sticks and touch a video screen for instructions.

Unless there is a long wait at the drum kit, it should take about 45 minutes to see the entire exhibit in the 7,000-square-foot museum.

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    The Forrest Gump of rock also talked about his work with James Taylor, Linda Ronstadt, Spider-Man and even Al Franken.

  • Paul McCartney’s jacket from the Beatles’ 1965 concert at Shea Stadium in New York is part of the Mall of America exhibit.

  • In conjunction with the soon-to-open 400 Bar at Mall of America, a new music museum opens Thursday, June 5th 2014 at Mall of America in Bloomington, Minnesota. The opening exhibit is ‘Ladies and Gentlemen - the Beatles’ curated by the Grammy Museum in Los Angeles. Photos from when the exhibit was in New York.

  • LADIES AND GENTLEMEN, THE BEATLES

    Where: Midwest Music Museum, fourth floor east, Mall of America.

    When: 10 a.m.-8 p.m. daily. Ends Sept. 7.

    Tickets: $5-$7. Free for ages 5 and under. Ticketfly.com

    Website: www.midwestmusic museum.com

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