A few weeks ago Yahoo rolled out a weather app for smartphones.
It's a crowded market, and it's hard to know what customers want. Some people want quarter-hour reports of barometric pressure; some just want to know if it's snowing in Minnesota because they're in Arizona and haven't gloated in a while.
Yahoo's approach: Use gorgeous photos to illustrate the conditions in your town, drawn from its bottomless Flickr site. The first one Minneapolis users saw was a knockout portrait of the skyline at sunset, taken by Dan Anderson.
So, you're a pro, right? Traveling the world for National Geographic, shooting exotic locales?
He laughs. "I'm a recruiter for a sales executive search firm. I got into photography because I had two active kids in sports and bought a little camera to capture what they did. All the pictures turned out blurry, so I got a bigger camera, and then a bigger camera and a monster lens, and I learned how to take pictures for the sake of taking pictures."
Oh, the kids must have loved that. Here comes dad with the huge dork lens.
"Sure, but then the kids started asking if they could put the pictures up on their Facebook page. They got me a T-shirt that said 'Photoguy.' "
Not Photodude? Wise kids. But once a guy's invested in the monster lens, you want to shoot something other than the 437th soccer match. So Dan started to learn about the craft.