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But what really wins loyalty is when an organization shows that it cares, Lund said.
Co-founders Mortensen and Chuck Runyon, for example, hand-write birthday and work anniversary cards to each employee. “And they give a monetary gift card so the worker can go to lunch or get something fun for themselves,” Lund said. “I have never worked anyplace where they do that. They take the time, and lot of our employees really appreciate that.”
At No. 6-ranked Magenic Technologies it is the picnics and pot lucks, gym memberships, pedometer contests and regular stints feeding the homeless that create a motivating workplace for the software designers and other techies, human resources director Renee Bourget said.
At holiday time, Magenic managers dispense the company gifts: new iPads, Xboxes, Kindle Fire e-readers or Microsoft’s Surface tablets.
“The cost of these gifts is usually $200-plus,’’ Bourget said. “These are technical gifts that these guys love.’’
The company hosts video-game challenges where employees raise money for their favorite charity. Four or five times a year, employees face off and raise up to $4,200 a time for charities such as Children’s Hospital, People Serving People homeless shelter and the Boston Marathon victims.
“And then we always match employee gifts,” Bourget said.
Dee DePass • 612-673-7725