A minister parked his car in a no-parking zone in a large city and attached the following message to his windshield: "I have circled this block 10 times. I have an appointment to keep. Forgive us our trespasses."
When he returned to his car he found this reply attached to his own note, along with a parking ticket: "I've circled this block for 10 years. If I don't give you a ticket, I lose my job. Lead us not into temptation."
We are all tempted in many ways. We want to purchase something, but don't have the funds. We know we should exercise, but it's easier to sit at home and binge-watch last season's episodes. We want that dessert, but know it's better if we don't eat it.
"Temptation is a desire to engage in short-term urges for enjoyment that threatens long-term goals," according to Wikipedia. Simply put, the human desire for the instant or the pleasurable can have negative consequences in the long run.
Temptation is all around us. For businesses, it might be bad-mouthing your competition. I can't tell you how many salespeople I've come across who do this, but it's a dangerous turnoff for customers.
For example, a co-worker was recently in the market for a new hot tub. He chose not to go with a specific manufacturer because the sales rep kept bad-mouthing his rivals.
Another temptation is to toot your own horn. I learned many years ago that if you can get someone else to broadcast your accomplishments, the message will go a lot further. No one likes a shameless self-promoter.
Similarly, I see many companies and individuals putting personal needs ahead of business needs. Be careful not to overspend, because nothing sinks a ship faster than people and companies overspending.